Sacha Drake is a name in the fashion industry which has been heard loud and clear for years, nation-wide. Stemming from her desire to find the perfect dress to flatter her shape, Sacha created her line featuring bespoke prints and premium textiles in the most flattering shapes.
As a Brisbane-born powerhouse, we sat down with Sacha to learn more about the femme behind the fashion as her latest collection is unveiled.
Where did you draw your latest inspiration from for your Spring/Summer collection?
From the French phrase Sans Souci, which means “carefree”, so think holiday vibes, with lightweight luxury fabrics and versatile pieces that fit and flatter women’s figures. Stunning prints and vibrant colours make a beautiful statement.
What are your favourite pieces from the collection and why?
Both the Oliphe Dress and the Sans Souci Skirt, because they optimise affordable luxury, their flexible fit and flattering silhouettes make them both versatile investment pieces you can style for multiple occasions and I personally cannot wait to wear them!
Can you explain the ‘shop by body shape’ concept?
Our aim is to embrace inclusivity, it’s about creating positive and constructive language when talking about body shapes and educating women on how to dress their best and reach their potential. Each of the five core shapes are a guide to use to find the most flattering styles for their figure. Each woman is unique and deserves to show off her best assets to feel great and look confident.
You’re just about to launch your fifth boutique, what can the Brisbane market expect from this new SACHA DRAKE store?
Our Indooroopilly pop up-store is a way for us to expand and offer our premium service, professional styling advice and affordable luxury garments to our west-side Brisbane clients.
While we trial this space, we get the privilege of showcasing the new Spring and Summer 2019 collection to existing loyal customers and also gain new ones alike. Our focus is offering busy women honest styling advice with bespoke solutions to their individual needs.
Explore Sacha Drake’s latest collection online, or pop-into one of her five stores to explore your personal style and dress to impress for the soirée season.