By Taylare Maddern and Lucy Stephens
The Sabo Skirt girls, Thessy and Yiota, have had great success at home in Australia.
What started as a Brisbane-based duo trying to make it in the fashion industry is now an empire.
The girls now have over a million followers on Instagram, a whole team of people helping to run there successful clothing brand, and exclusive lines with retail giant David Jones.
From formal dresses to PJs, these girls have got style down pat, and this year they decided to take that style to the USA – crashing Coachella with a super VIP party to launch their newest festival line and create a physical presence in the country that already shows them so much support online.
The party – Sabo Springs – was held in a stunning retreat in the Palm Springs foothills at a mid-century modern estate. Judging by the girls’ style, you can imagine the fabulousness. They brought along a little bit of Aussie festival style with Flower Gypsy flower crowns, Flash tattoo body décor, and floral photo booths for their guests to take advantage of.
Sabo Skirt’s Instagram page is like a breath of fresh (Queensland) air, with a clean neutral palette of flat lays, their looks modelled by a beautifully tanned blonde babes, and a relaxed vibe that can only really be felt when you’re by the beach.
That’s why LA was the perfect place to take their brand, with the West coast notorious for it’s similar weather and style to us Down Under.
“Given that our clothing usually has a summery, festive vibe to it, we thought that a Coachella party would be the perfect way to celebrate Sabo Skirt in the US”, Thessy and Yiota said.
And their newest line is no different.
“We wanted to incorporate regular festival style pieces with fresh, on trend styles. We chose to include fringe detailing, lace, denim and suede, and coupled it with new styles like flared sleeves, polka dot prints and matching sets”.
Fashion is such a huge part of Coachella, with celebrities constantly being snapped and their looks replicated by other festival-goers hoping to look just as effortlessly chic.
There’s a different trend every year, but Coachella 2015 saw knee-high gladiator sandals, fringing, and maxi dresses with sexy thigh-high slits as the most popular outfits of choice among the most stylish of attendees.
“Festival fashion has definitely become a massive highlight of Coachella. You can't help but be drawn to all of the different expressions of style that people bring to the festival. It's truly a one-of-a-kind style destination coupled with fantastic music... It doesn't get much better than that,” the girls said.
And speaking of the music side – Thessy and Yiota had a great line up of their own acts pool-side at their Sabo Springs party. The Misshapes, Warpaint and The Bixel Boys rocked out for the guests, who included Natalie Suarez of Natalie Off Duty, US DJ Amy Pham, British Model Helen Owen and Sex and the City stylist Patricia Field.
Although their ultimate style icon, Kate Bosworth, wasn’t in attendance, we’re sure once the words spreads across the US she’ll be begging for an invite next year!
Despite their international success, they’ve managed to keep on the straight and narrow as they climb the ranks in the fashion world.
Their best advice?
“Stay humble and be appreciative. ‘Focus on the good, not the bad” and “Treat other the way you’d like to be treated”. These are our favourite pieces of advice that have truly helped us stay humble and positive since starting our business,” the girls say.
“It’s easy to get caught up in negative aspects of the fashion industry, but we find that we’re able to stay clear of them by focusing on these.”