Have you ever thought about how much money you’ve spent on clothing in your lifetime? Or the amount of time and money you’ve wasted buying pieces only worn for a season? If you sat down and really thought about it - added up every dollar spent - it’s actually cringe-worthy (I think I could own a boat by now… well maybe half a boat).
Yves Saint Laurent famously once said, “Fashions fade, style is eternal”, which I believe is a crucial rule to shop by. And that’s exactly what brand new online fashion concept store, Repeat Offender embodies.
Personal stylist, Elisha Casagrande too often found herself helping women for the exact same reason – wardrobe wastage.
“Personal styling became more about ‘help me style my clothes’, rather than ‘which body shape am I?’” Elisha says.
“Over time, I started to realise there must be a way that I can continue to help, though on a much larger scale.”
Repeat Offender is basically a free personal styling service, which pays homage to Elisha’s number one shopping rule – if you can’t wear it five ways, forget about it.
You can shop the full colour coordinated wardrobe “edits”, or the individual pieces within the edits, which include basic essentials and statement pieces and show you how to style them in a handful of ways to maximise the use of every garment.
The site also includes a multitude of handy blog posts offering free lessons on how to refine your wardrobe, develop your signature style, wear trends, buy for your body type and, in the long-run, save money!
Elisha says every woman needs to start with a few key pieces - a great fitting pair of jeans, a pencil skirt, a basic tee, a classic white shirt, a denim jacket and a little black dress - then build from there.
She says even though refining your style may seem daunting at first, there’s a few easy tricks to get you going.
“Start by creating a mood board based on outfit inspiration,” Elisha says. “After a few weeks, you’ll begin to see a particular style form, whether it be a more classic style, a boho style or an elegant style.
“From here, you can start to really define your look by assessing your wardrobe and either tossing garments that interfere with this style or by adding pieces to reflect this style.”
Elisha says even though she used to break her own rules regularly to prove to herself that fashion doesn’t need a set of rules, each time she’d just “end up with a sad old bank account, a garbage bag full of items to donate”.
“I think it’s crucial that the majority of your wardrobe is made up of items you can wear multiple ways and a small portion is updated regularly with on-trend buys.
“Great style is about showing your personality and personality is shown by wearing prints, pattern and colour, which can be a little more challenging to wear multiple ways.”
This need for a few ‘trendy’ items is why Elisha says regular audits are essential, “Before a new season hits, I’ll rummage through my wardrobe, work out what I can continue wearing, what needs updating, what is missing and which trendy items I’d like to add.”
To get you started, Elisha is offering 20% off only for Style Readers.
Simply enter the code 'STYLEMAG' at the checkout before the end of January to take advantage of this exclusive discount.