How many times have you stood in front of your wardrobe, flicking through all the uninspiring items on hangers? That little voice in your head reminds you how hot you looked in that dress five years ago, how amazing those jeans used to make your butt look and that maybe one day they will come back into fashion. Culling your wardrobe can be almost as painful as a breakup.
Well, with H&M’s Close The Loop Garment Collecting Project, breaking up with your wardrobe and recycling your old clothes has never felt so good.
For their latest global initiative, World Recycle Week, H&M is joining forces with music video queen M.I.A. The aim? To use their 3600+ stores to collect 1000 tonnes of unwanted and worn-out garments from customers worldwide.
To raise awareness, M.I.A. has filmed an exclusive new clip highlighting the environmental impact of clothes going to landfills around the world. The video is set to debut on the H&M website on April 11.
Part of the campaign involves putting a new recycling spin on haul videos. Instead of showing off new items in a video, bloggers and characters from M.I.A.’s film clip will record “rehaul” videos showing the pieces they will recycle through the H&M Garment Collecting project.
Since 2013, H&M has invited customers to recycle unwanted and warn-out garments to any H&M store. For the first World Recycle Week, H&M aims to collect more textiles than ever before and recycle them to create fresh fibres for new products. The long-term goal is to save on natural sources with zero garments going to landfill.
Recycling your clothes has never been easier! Just drop off your any existing H&M store. H&M Australia has also created additional garment collection points across Sydney, Melbourne, Brisbane and Perth for World Recycle Week.
Keep an eye on the H&M social media channels for collection points and more World Recycle Week details.