Ever so elegantly sitting in Queen Street Mall with its pearl-like glow, QueensPlaza is Brisbane’s ultimate collection of luxury fashion and stylish elegance. One step onto the escalator and you’ll be whisked away to level one, QueensPlaza’s premier space for unique Australian brands. We delve into the desirable destination of unique homegrown fashion in the heart of Brisbane City.
A notable point of difference for QueensPlaza is the first and only Viktoria & Woods store in Queensland. Launched in 2004 by Margie Woods, Viktoria & Woods evolved from the idea of creating a signature superfine Merino wool piece. “The simplicity and relaxed approach to tailored style is ideal for the Queensland lifestyle. We focus on lightweight fabrications, including organic cotton, sustainably sourced bamboo and superfine Merino wool. The use of sustainable fabrications and timeless modern designs are intrinsic to the Viktoria & Woods brand and our customers appreciate this,” says Viktoria & Woods founder Margie Woods. With its beautiful international arm, Woods says QueensPlaza is Brisbane’s destination for luxury fashion, “Level One at QueensPlaza heroes a curated edit of Australia’s top designers so it made perfect sense to open our first Queensland store in the centre.”
Once you have arrived at Level One, take a moment to browse the raw beauty and effortlessly cool candour from Aje, founded by two best friends, Adrian Norris and Edwina Forrest. This cult brand pays homage to an edgy urban style whilst still keeping the quintessential coastal feel of Australia a forefront in their statement pieces.
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You’ll then find alice McCALL’s eclectic and modern keepsake collections. Known for her playsuits, party dresses and separates, the playful brand was founded in 2004 by London-born Australian fashion designer Alice McCall who is notorious for her intricate detailing and bohemian style. Caress the racks of Camilla from the trademark colourful kaftans, dresses and swimwear – all inspired by the imagination of the world. Created by designer and artist Camilla Franks 14 years ago, the brand showcases vibrant and bespoke bohemian apparel and accessories as well as home and gifting. Next, take a moment to get lost on the world of Gorman, with the brand’s distinctive prints and patterns pulling you in to look a little closer. The vintage pieces mix tribal with the modern world from founder Lisa Gorman who encourages all of us to embrace our own individual style.
From there, casually cruise into Sass & Bide, who undoubtedly lead the culture of fashion for bold and individualistic women. Founded by two best friends Sarah-Jane Clarke and Heidi Middleton in the late 90s, the fashion label is still to this day fuelled by their highly creative and distinct vision of the free spirited and confident woman. Then, step into Scanlan Theodore and embrace a brand that has been enjoyed by women for over thirty years. With a clean, simple, timeless and modern aesthetic – their designs have not changed since its inception in 1987. And of course, it wouldn’t be a quintessential Australian fashion destination without Zimmermann. With its iconic designs oozing sophisticated femininity, delicate details and stylish colour combinations, sisters Nicky and Simone Zimmermann founded their namesake brand in Sydney in 1991 and it continues to be a desirable collection of celebrity resort style today. See below for some extra behind the scenes snaps from our amazing
September cover shoot with stunning outfits you can discover at QueensPlaza. Shot at Level One and Stanton Café & Bar.
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