Roll Out The Pink Carpet: Powder Pink Is The Colour Of The Spring
Stop, you're making me blush
By Kate Spence | 18th September 2025Powder pink isn’t just confined to coquette-core or hyper-feminine fashion. This spring, the soft blush shade is everywhere – from runways to fashion week street style to the 2025 Emmys best-dressed list. Coming off 2023’s Barbie pink moment, powder pink feels like the chic, understated older sister everyone aspires to be. Modern yet timeless, it’s the feminine shade designers and tastemakers can’t get enough of.
From Red Carpets to Runways
It’s not just everyday fashion folk embracing blush tones. Ariana Grande, Mikey Madison, and more have been spotted in powder pink this Awards Season, swapping moody colours for soft, romantic vibes. Actress Aimee Lou Wood sealed the trend at the 2025 Emmys in a two-tone McQueen gown, complete with a sculptural bodice and cape-like train. Chic, refined, and undeniably spotlight-stealing.
Designers in full bloom
The hue is blossoming in both international and local collections. Venroy’s Palm Springs capsule delivers pink-on-pink energy, with silk bandeau minis perfect for beach-to-bar transitions. Pair with a blazer and pumps, and you’ve added a chic edge.
If you’re not ready to go all in, Australian labels like Mode Mischief Studios and Bec + Bridge are serving softer takes. Think pouf miniskirts and bubble-hem halters – versatile, mix-and-match pieces that look just as good with denim as they do dressed up for a night out.
And look, if powder pink ain’t your colour (we see you fair-skinned folks), don’t go all out – simply opt for a light sprinkling through a bag or shoe.
Shop our powder pink edit now:
Imagery: @yuki_injo, @emilisindlev, @xeniaadonts
