Mad For Plaid: This Humble Pattern Is Having A Well-Deserved Moment In The Spotlight
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By Bianca Licina | 11th June 2025Once the domain of school uniforms and lumberjack lore, plaid used to quietly hang in the background – making the occasional appearance but rarely stealing the spotlight. But in true fashion form (hello, full circle moment), 2025 has pulled it front and centre. Plaid isn’t just back – it’s breaking old style rules and rewriting them entirely.
Plaid ≠ gingham
Let’s clear this up. Gingham is its simpler, sweeter cousin—white plus one colour. Plaid, on the other hand, is bold, layered, and full of character.
With deep Scottish roots (and referred to as tartan), the print carries history – but this time around, it’s stepping into the future with a fashion-forward edge. And, with Burberry having a major revival ATM, plaid has never been so chic! The 2025 resurgence blends preppy polish with a healthy dose of 90s grunge. Think: oversized jackets with attitude, miniskirts that straddle punk and prim, and blouses that look better crushed than crisp.
And forget the whole “just for fall” thing. Plaid has officially broken free – seasonless, genderless, and totally unfiltered.
Whether you’re testing the trend or already seeing it everywhere – from Acne Studios to Bottega Veneta and Massimo Dutti – button up. We’re breaking down the standout pieces filling the plaid-shaped hole in your wardrobe.
Shop The Plaid Edit
Imagery: @hoskelsa, @emilisindlev, @heartlandandbaulch
