Like That? Try This. UK Labels for Aussie Stylers!

Like That? Try This. UK Labels for Aussie Stylers!

With the British Pound plunging against the Australian Dollar, now’s the time to shop the UK. But where to start? Lucy Stephens shares her tips.

By Lucy Stephens | 17th August 2016

When I moved over to London in October of last year, the Aussie dollar was getting little more than 45 pence. Fast forward 10 months – plus a little something called Brexit – and the Aussie dollar is in cracking form against the pound, pulling in a rather spectacular 60p to every dollar.

While it’s not so good for those of us with mortgages back home or outstanding debts (luckily, the bank of Mum and Dad doesn’t charge interest), it’s the perfect opportunity for Aussies to take advantage and acquaint themselves with some of Britain’s and Europe’s best finery – at a fraction of the price.

While some of these retailers do offer postage to Australia, you’d be mad to cap your budget to a few clicks of the mouse with the current exchange rate. With all the money you’ll be saving, why not enjoy the sights and sounds of England? You could even throw in a little jaunt to Europe (like you needed an excuse).

Not sure where to start? Whether you’re looking online or shopping the streets of London, here’s a guide to some of my favourite labels and their Aussie equivalents in terms of style and price range to get you going.

Happy shopping!

If you like Witchery…

Image: Whistles

Image: Whistles

You’ll love Cos. Lots of great modern cuts and basic pieces in nice fabrics and wearable colour palettes; think wide-legged trousers and silk tops. Whistles is also good fit, only a little pricier. There’s a high-fashion feel, with lots of clean cuts, buttery leather bags and premium-quality basics being their primary focus.

If you like Country Road…

We're all about shorts right now. #andotherstories

A photo posted by & Other Stories (@andotherstories) on

You’ll find & Other Stories  has lots of similar options. Probably a little quirkier than Country Road, & Other Stories stocks a massive range of gorgeous clothing and accessories from various brands alongside their own (their hand creams and room scents are amazing). You’ll find a few boho and bright prints thrown in for good measure.

Massimo Dutti is another good match that I stumbled across recently but have yet to fully explore. Stylish casual wear for men and women that looks very expensive, but is actually fairly reasonable.

If you like Sheike/Finders Keepers/Maurie & Eve…

Image: AQAQ

Image: AQAQ

You’ll probably like AQ/AQ. After months following this brand on social media, I’m still not sure how to pronounce it! I’ve found the peek-a-boo cuts, fabrics and flattering form of the pieces at AQ/AQ very similar to the styles I’ve seen from all three of these Aussie labels.

If you like Cue…

A photo posted by REISS (@reissfashion) on


You’ll love Karen Millen. Lots of office-friendly attire in chic cuts through to on-trend outfits for every day wear. Reiss is another contender with lots of trench coats, cinched-in blazers and wrap-around coats, as is quintessential British label Ted Baker, which is all about florals. On a whole, you’ll find English designers tend to embrace a slightly more feminine aesthetic than their Aussie counterparts, so expect to see lots of floral prints and beaded embellishments.

If you like Portmans…

You’ll love Dorothy Perkins. This was one of the first stores I visited (after Primark, of course) when I first started working over here. The store is great for cheap work essentials that don’t look it, as well as all-occasion dresses for weddings and race-day outings.

If you like Mombasa Rose or Dotti…

A photo posted by JOY (@joythestore) on


Check out stores like Joy The Store and Monsoon. Vintage-inspired dresses and eclectic prints take centre stage at both these stores. Monsoon has more of an earthy, boho feel with pieces inspired by the far East, while Joy tends to showcase a more diverse range of retro-meets-girly vibe.

Also check out these high-end labels in a class all of their own...

A photo posted by Holly Fulton (@studio_fulton) on

Shrimps: Faux fur and frivolity (and a funny name) make this label recognisably London, bruv. While the weather in Brisbane may not warrant such warm outerwear, you’ll be sure to make a statement wherever you go in Shrimps. Just don’t stand too close to an open flame…

Holly Fulton: Embracing a retro aesthetic, Holly Fulton’s clothing and accessories give a nod to London’s dizzying 60s and 70s; lots of swirls, big prints and daring colour combos.

 

 

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Article by Lucy Stephens

Lucy Stephens is a Senior Digital Journalist and Content Strategist at Style Magazines. She's a travel addict, considers gelato an appropriate meal for breakfast, lunch and dinner (salted caramel, preferably), and suffers from a moderate to severe case of FOMO (fear of missing out).

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