Lara Bingle launches Westfield SS15

Lara Bingle launches Westfield SS15

Lara Worthington (nee Bingle) is back in the spotlight as Westfield's Style Ambassador, in a short movie filmed and directed by Gracie Otto.

By Elizabeth Best | 21st September 2015

It's been a while since we've seen Lara "where the bloody hell are ya" Worthington (nee Bingle) since she hooked up with hubby Sam and became mum to little Rocket Zot. But before she disappeared into her little shroud of secrecy and motherhood, Lara was all about fashion. Now, thanks to Westfield, she's going back to her roots.

Lara is back in the spotlight as Westfield Style ambassador, staring in their "Today I am" campaign for the SS15 collection. And she's using the opportunity to tell the world all about her new role as mum.

"The most empowering moment of my life to date would be giving birth," she says in the short movie, filmed and directed by Gracie Otto. "It is the most beautiful, insanely amazing thing in the world. Today, I am a mother."

Making her campaign debut since becoming a mother, Westfield Style Ambassador Lara Worthington, says: “I’m quite a uniform dresser and the one thing that stays constant in my wardrobe is black. Masculine or feminine, I look for pieces that bring out the confidence in me – as a mother and wife, in front of the camera, or with my friends.

The concept behind the Today, I Am campaign echoes my personal approach to style – it says fashion can give the individual a sense of freedom and empowerment to be whoever they want to be.”

The film captures Lara’s style and features the latest SS15 trends from international and Australian designers including Zimmerman, Dion Lee, Cotton On, Sheike, Sportscraft, Wanted Shoes and Swarovski.

Speaking of the inspiration behind the lens, recent winner of the People’s Choice Award AFFA 2015, Gracie Otto says: “The film is a story of evolving and reinventing. Today, I Am is based around the idea of being in the moment, taking an emotion and expressing it through style, while revealing new facets of Lara. It’s about who Lara is right now, what she wears and how she wears it.”

Shoppers seeking style inspiration can watch both films as well as behind the scenes content at: www.westfield.com.au/TodayIAm

For further #TodayIAm fashion, Westfield has curated seven collections to give shoppers #TodayIAm style inspiration:

Today, I Am: Fearless http://www.westfield.com.au/products/collection/today-i-am-fearless
Today, I Am: Free Spirited http://www.westfield.com.au/products/collection/today-i-am-free-spirited
Today, I Am: Relaxed http://www.westfield.com.au/products/collection/today-i-am-relaxed
Today, I Am: Nocturnal http://www.westfield.com.au/products/collection/today-i-am-nocturnal
Today, I Am: Nostalgic http://www.westfield.com.au/products/collection/today-i-am-nostalgic
Today, I Am: Natural http://www.westfield.com.au/products/collection/today-i-am-natural
Today, I Am: Rebellious (men) http://www.westfield.com.au/products/collection/today-i-am-rebellious

 

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Article by Elizabeth Best

Elizabeth is the former Digital Editor of Style Magazines. She knew she wanted to be a journalist from the age of six and has spent the past decade working for some of Australia's top publications. She also thinks mint chocolate is a gift straight from the heavens.

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