Kate Moss’ long association with Topshop is one that has been a bit up and down. Her first range for the store, seven years ago, sold out in seconds back in the heyday of retail, before the global financial downturn.
When the collaboration was shelved in 2010 (after three years and 14 collections), a few theories floated – that the collection had stopped selling, that it was nothing more than a greatest hits version of Kate’s own wardrobe (and she was often photographed in the originals rather than her own Topshop version) or that it was simply the rapidly changing retail landscape that was laying waste to big names around the globe.
So when her new collection for the UK retail giant hits shelves in Brisbane on April 30, what will be different? Lots, actually.
Where Kate’s past collections were like a “mixed tape’ of her favorite wardrobe items, mashed together in one range with varying degrees of quality and success – Kate Moss for Topshop reloaded in 2014 is much more about an interpretation of Kate’s own personal style. The essence of her glam, hippy, boho, rock star, off-duty supermodel, party queen persona distilled into pieces that are more desirable, covetable and much better quality.
She has again collaborated with Katy England, uber-stylist and visionary who has worked side-by-creative-side with the best in the business (Alexander McQueen, Tom Ford, Nick Knight to name a few). This time Katy has not only taken some of Kate’s most treasured wardrobe items, mostly vintage finds, and recreated them in high-quality fabrics and embellishments (Indian lace, Italian lame, silk chiffon and buttery suede), she has also imbued the whole collection with a certain Mossy-ness – that intangible stuff that makes Kate Moss a global fashion icon we all want to emulate.
It’s woven into all the items in the collection; silk satin pajama pants and a lounging jacket that you can imagine Kate lying around drinking cocktails at a 6-star hotel in Morocco in. Tux jackets that Kate would pair with tight leather pants for bar hoping in New York. Sexy party frocks that Kate would rock from Claridges to Cannes. They are selling the dream as much as the items.
The collection, like Kate, is more grown-up, sophisticated and the prices for the collection will reflect this new quality, ranging from $70 to $1200. As well as being sold in-store, for the first time the collection will also be sold on Net-a-Porter and at upmarket US department store, Nordstrom.
"I have grown up since my first collection, things I want to wear are different. It is a natural evolution. I learnt a lot from my experience the first time around, so I didn't come in blind this time - I knew the process,” Kate says in the press material.
“Phillip (Green, Topshop boss) has taught me a lot throughout doing these collections which is so valuable and I now have a more extensive knowledge across many areas of design, buying, fabrication and achieving different levels of quality."
*To celebrate the launch of the Kate Moss Topshop Collection, Topshop Brisbane will hold a special shopping night and everyone is invited. With bubbles and canapés in store on Friday May 2 from 7 – 9pm, 15 per cent off storewide (excluding the new Kate Moss collection!), there will be in-store giveaways, goodie bags, prizes, free beauty treatments and style workshops. You can reserve your place at the Topshop Facebook page where you can also find your chance to win a trip to the UK for London Fashion Week with a $1000 shopping spree with a Topshop stylist in the Oxford Circus store. Comp closes on May 14.
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