By Elle Raison.
Funky elderly ladies, grown-up toddlers - and now Kenyan artisans.
For her last two seasons, Karen Walker has featured her eyewear range on the faces of the quirkily dressed older generation and poised preschoolers making for innovative photo campaigns.
For Summer 2014, Karen Walker teamed with the Ethical Fashion Initiative to promote sustainable business over aid dependency inline with the initiatives motto, “Not Charity, Just Work”.
For the latest collection, Karen Walker took a team of Kenya’s finest micro-producers, designers and artisans and together produced a range of pouches to be sold with this season’s eyewear.
A further range of more elaborately embellished designs will be sold separately.
Karen Walker hasn’t stopped there. The photo campaign, shot by Derek Henderson, stars the artisans involved. Machinists, cutters, tailors, production managers, metal workers and members of the Maasia group who produced the work are now the faces of the Summer 2014 Collection.
"We were thrilled to be able to work with the Ethical Fashion Initiative on this project and wanted to expand on that by presenting not only the pouches they're creating for us, but also something more intimate - a glimpse into the world that the work is coming from," Karen tells Telegraph.co.uk.
“In short, the images help to bring visibility to this place, these people and the work of the Ethical Fashion Initiative."