Why This Viral Aussie Robe Label Is The Only Thing You’ll Wear This Summer
The Aussie summer uniform
By Bianca Licina | 23rd October 2025You know that moment after a big day at the beach when you just want to cover up, but the thought of wrestling clothes over sandy, sweaty skin makes you cringe? Yeah, that’s exactly where K Juliet comes in.
Imagine a robe that feels like your favourite towel but looks a million bucks? K Juliet is the ultimate summer throwover — effortless, elevated, and designed to take you through your summer activities without ever sacrificing comfort. Throw it on after a beach swim, from poolside to hotel room, or while you’re getting ready for a drinks.
Launched in 2024 by creator and founder Chloe Barry-Hang from her Bondi apartment, K Juliet was born from one simple problem: nothing looked as good as it felt. Her solution? One signature silhouette, four bold colours, and 100% plush cotton towelling built to withstand sun, salt, and endless summer days. The first drop sold out instantly. Since then, K Juliet has sold out six times, cementing itself as the go-to throwover for sun-soaked weekends and beyond.
Why everyone’s obsessed
It’s no wonder everyone’s obsessed with K Juliet. The brand’s signature silhouette combines effortless style with uncompromising quality, crafted from plush, 100% cotton towelling that works as hard as you do. The bold, joyful colour palette cuts through a sea of beige basics, adding a confident, mood-lifting touch to every summer wardrobe. Every detail — from lengths to colourways — is shaped by the community, making K Juliet truly customer-driven. And with effortless practicality, it’s perfect to throw on after a beach swim, post-Pilates, or even for a leisurely Sunday matcha fix.
K Juliet has done more than reinvent the humble robe — it has redefined summer dressing. Only available at K Juliet, this is your ultimate summer essential.
Buy yours before it’s gone – shop here.
