Add To Cart: Why Jelly Thongs Are The ‘It’ Shoe Of Aussie Summer

Don't be jelly

By Bianca Licina | 23rd October 2025

Surprise, surprise — we’re talking thongs again. After reigning supreme for the past two summers, flip-flops have firmly cemented their place in every cool girl’s wardrobe (ours included, obviously).

And just when you thought your summer shoe game couldn’t get any more fun, along comes the next evolution: jelly.

A playful nod to childhood nostalgia with a grown-up, resort-chic twist, jelly shoes have taken many forms. From the classic jelly sandal to ballet flat-inspired shapes, and of course, the ultimate summer must-have — jelly thongs. As a die-hard flip-flop enthusiast (by which I mean I own eight pairs), I’ve been all over this trend like… well, like a rash.

Designer brands may have started the craze, but just in time for summer, affordable versions with quirky twists are everywhere.

Now, if your tootsies tend to sweat buckets in summer (or all year round), we hear you — this trend might not be your best friend. But for the rest of us who are #blessed — or happy to slip, slide, and strut anyway — jelly thongs are the ultimate summer companion.

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So why are we obsessed?

Simply put, jelly thongs are summer-proof. , and instantly elevate any outfit with a resort-chic vibe — whether it’s jeans, shorts, or a sundress — making them ideal for our QLD lifestyle. They’re surprisingly comfy, totally water-friendly, and ready for the beach, pool, or even a casual bar crawl.

And let’s be real: you can never have too many. With plenty of affordable options, you can mix and match a rainbow of colours to rotate through the season. In my shoe drobe? A classic black and clear pair, a warm brown, and maybe a cheeky pop of green. Basically, jelly thongs are the ultimate summer sidekick — fun, versatile, and made for living your best sunny-day life.

So, if you’re ready to slip in and embrace the jellies, here’s a roundup of our favourite jelly thongs to add to cart this season.