Grecian Gems

Grecian Gems

Get in touch with your European roots... or at least pretend you have some.

By Jane Schon | 27th March 2014

Local girl Velecia Lazarou, is opening a window to the Greek Islands by bringing Argentopuro jewels to Australia. Falling in love with the company on a trip to Rhodes with her family a few years ago, Velecia says the jewellery is like no other. “It was unique, handmade, European and every piece had character,” she says. Velecia worked up the courage to approach the owner, on her Honeymoon no less, and proposed a partnership to bring the gorgeous jewels to Australia.

An image of the Andrea earrings on a model

'Andrea' Earrings $49, Argentopuro

Now three months in, Velecia has already sold over 1,100 pieces – certainly confirming the Aussie love affair she predicted. ”We have five to ten pieces in each colour and style,” she says. “Our supplier likes to ensure that not everyone has the same piece, which is something I particularly love about the jewellery.”
Argentopuro jewels focus on statement earrings, necklaces and bracelets, colourful cuffs, and stunning rings. Most pieces range from $39 to $59 with the exception of a few special items, like the ‘Jasmine’ Necklace. “Our jewellery is more than affordable,” Velecia says.

“[Each piece is] made in Europe from beautiful materials and can be worn day or night, as evening wear or casual accessories.”

An image of the Jasmine necklace on a model

'Jasmine' Necklace $89, Argentopuro

From a strong entrepreneurial and strictly Greek background, Velecia is proud to be bringing uniquely Grecian wears to Australia.“My dad and mum are my biggest role models, hence why I am always eager to do well – it’s where my passion and motivation comes from.”



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Article by Jane Schon

Jane is a former Journalist of Style Magazines. She is addicted to theatre, travelling to far off places and developing her personal style (AKA shopping). Jane adores good food (and even better coffee) and is a self-confessed sleep enthusiast.


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