We Chat To The Girl Bosses Behind The Lingerie Start-Up That Is Changing The Way We Shop

We Chat To The Girl Bosses Behind The Lingerie Start-Up That Is Changing The Way We Shop

Revolutionising the fashion industry isn’t easy but this Brisbane company is proving it’s possible.

By Guest Styler | 31st May 2018

Supporting local businesspeople is a big part of what we do here at Style Magazines. When brave people recognize their value and strength and decide they want to share that with others, that’s when magic happens! So when we hear news of a new, local business that is killing it, we want to learn more.

One such individual is Brisbane-based designer Kate Amos. Kate understands the reality of shopping for clothing as a big-busted woman, and after conducting a survey and gaining input from women around the world, realised she wasn’t struggling alone. “Over 90% of big-busted woman (DD+ cup) report difficulty in finding bras and clothing that fit and are flattering on their body shape. And even more than that, 8 out of 10 women report that while they would like to wear strappy tops or dresses, they can’t because of problems wearing a strapless bra.” After one awful shopping experience after another where finding clothes that fit her figure was easier said than done, Kate decided it was time to turn the industry around.

A post shared by Full Embrace (@fullembrace) on

After one frustrating shopping experience after another, Kate decided it was time to shake things up. Turning her frustration into inspiration, Kate launched Full Embrace – an Australian-owned lingerie company that seeks to make good-quality and well-fitting clothing and bras more accessible (and fashionable!) than ever before. Featuring industry-first designs that allow you to connect the clothing to the bra, The Compatibles Collection alleviates the need for a strapless bra. Full Embrace is the lingerie label for everyday women. As Kate says, “we’re just a team of average women with larger-than-average boobs”. Their Kickstarter campaign launched in May with a goal to earn $10K worth of funding by June 21.

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Article by Guest Styler

This story has been written by a Guest Styler for Style Digital.


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