Australia’s Newest Way To Shop Ethically-Minded Fashion Is Here!

Australia’s Newest Way To Shop Ethically-Minded Fashion Is Here!

It’s cool to be ‘Considered’

By Eloise Firth | 11th April 2019

Australia get ready, THE ICONIC is about to change the game in the world of sustainable fashion. Now, it’s going to be easier than ever to continue to keep up with the latest trends, and keep your footprint down. It’s ironic that it truly is iconic!

‘Considered’, launching soon, is their new curation of all things sustainable and socially responsible. The edit will form from the likes of your favourite brands including KITX, Bec & Bridge, R.M. Williams, Manning Cartell, Patagonia, Lee Ma hews, Nobody Denim, Assembly Label, Maggie Marilyn, Outerknown and more!

They have aimed to create a shopping experience which is seamless and inspiring. They are bringing light to the fact that the days are gone of missing out on favourite trends because of your good intentions of moving towards a more ethically sustainable lifestyle. Fashion finally doesn’t have to cost the earth!


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Based on the foundation of their four pillars, the products have been through a thoughtful process of using materials or operations that benefits humans, animals, the environment or made by a brand that is positively contributing to the community around us. They are combatting all areas from the working conditions in the supply chain, fair pay and animal welfare down to the environmental impacts of their packaging and transportation of orders.

In the current climate of fast fashion, they understand it is complex and at times confusing to shop sustainable. They have put in all the hard yards for us to demystify it all and we can not wait to go to fill up our carts with confidence and commitment!


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So, enjoy checking out while checking in to a healthier planet. Happy shopping!

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Article by Eloise Firth

Eloise is a journalist, and a self-proclaimed rosé connoisseur who has a serious addiction to chasing a sun kissed glow and bathing in the waters under the Mediterranean sun. When she is not dreaming about her next trip to the salty airs of the Amalfi Coast or the terracotta streets of Marrakech, she is busy scouring for cosy cafes, eating zesty foods and shopping for yet another linen dress. Oh, and she is also always within reach of her camera to snap away while she does it.