Driving Fashion

Driving Fashion

Stylish cars and fashion festivals… no wonder Bianca loves her job!

By Jane Schon | 30th April 2014

Marketing manager of Mercedes-Benz Brisbane, Bianca Baron chats to Style's Jane Schon about working for the stylish brand and how her appreciation of fashion has grown over the time spent in her role.

Jane: What is it like working for a stylish global brand like Mercedes Benz?

Bianca: I love working for Mercedes-Benz. The brand is so multi-faceted that it’s hard not to be inspired day in day out - by the people I work with, the technology and style of the new vehicles and the alignments that the brand has made, both locally and internationally. In particular the Mercedes-Benz slogan “The best or nothing”, really resonates with me to ensure that I always work to the best of my ability.

Do you find it difficult working in a male dominated industry?

Not at all.  I’m amazed at how fast men make decisions!  It’s either yes or no, no indecisiveness, which I am guilty of. However, in saying that, even though the automotive industry is traditionally male dominated, I have never experienced anything other than support from the team I work with. The presence of females in all aspects of the industry is growing and there are definitely opportunities for females to succeed and have managerial roles within the automotive industry.

Was the company’s sponsorship of MBFF something that attracted you to the job?

I was always interested in fashion, and that definitely was an attractive aspect of the job. Being involved with and attending MBFF Brisbane for the past three years has increased my interest in fashion exponentially. I have a new appreciation of fashion and the designers behind the clothing. I look forward to the new trends each season and love planning which pieces I am going to buy next.

Do you get to attend any of the shows?

Yes, part of my role as Marketing Manager at MBB is to host our VIP customers at various runway shows and lunches throughout MBFF Brisbane.

Do you think a good sense of style contributes to good business practice? If so, how?

I believe a good sense of style and pride in your presentation definitely has a flow-on effect to the quality of your work. If you take pride in yourself, then you take pride in the quality of your work. I’d like to think that I do both.

How would you describe your personal style?

I’m a bit of chameleon…

Name a staple item in your wardrobe you couldn’t live without…

Coming into winter I won’t be able to live without my Tony Bianco peep toe boots.



View mag here >

Article by Jane Schon

Jane is a former Journalist of Style Magazines. She is addicted to theatre, travelling to far off places and developing her personal style (AKA shopping). Jane adores good food (and even better coffee) and is a self-confessed sleep enthusiast.


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