Dion Lee for Target

Dion Lee for Target

Be still, our beating hearts! High-end fashion designer, Dion Lee, is bringing his laser-cut designs to Target. Our wallets thank you, kind designer.

By Guest Styler | 22nd May 2015

By Leith Wilson

Ladies, get your wallets ready and brace yourself for what we fashionistas never thought possible: Australian designer Dion Lee is coming to Target. If you haven’t heard of the legend that is Mr Lee, don’t worry, because come July you will be subject to the whimsical world of laser cuts and neoprene.

At 28, Dion Lee is recognised both domestically and internationally for his unique styling design, where contemporary is crossed with classic and structure with flow, resulting in feminine yet confident outfits that any woman can wear. Winner of the Qantas Spirit of Youth Award in Fashion, the L’Oreal Melbourne Fashion Festival National Designer Award, and the Prix de Marie Claire Award, Dion is a sought after designer in the fashion world.

Dion Lee’s performance wear collection will make its debut online and in 35 selected Target stores on July 2. Showcasing a combination of textiles and vibrant mixes of digital prints and metal hard wear, Dion Lee’s collection makes high-end fashion affordable with prices starting at $25.

"It's exciting to see my designs styled in a new, imaginative way. The designs are a balance between aesthetics and function,” Mr Lee told Target.

"We’ve gone down a performance and active wear path for this as that is a new area for us and a great fit with our Australian market.”

We’re hanging out for this new Target range with outfits ranging from day to night, and lounge to active-wear. Dion Lee’s collection is sure to run out of the doors.

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Article by Guest Styler

This story has been written by a Guest Styler for Style Digital.

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