Backed By Retail Giant, Dion Lee’s Next Chapter Begins
Dion Lee is not done
By Kiri Johnston | 26th May 2025After a quiet exit, Dion Lee is making an equally quiet return. The cult Australian label — once a fixture on the global fashion circuit — has been acquired by US retail giant Revolve for just under $1 million.
A low-key deal, but a big moment.
The fall (and rise)
Dion Lee has always operated in a league of his own — architectural silhouettes, technical precision, and a certain confidence that didn’t care for trends. It was bold, directional, and distinctly Australian — and the world took notice.
But like many designer-led labels, the business side of things told a different story. After years of mounting losses, delayed store openings, and financial strain, the brand went into administration in 2024 with $35 million in debt.
Since then, it’s been quiet. Until now.
The Revolve factor
Revolve — known for its sharp ecommerce model and hyper-engaged Gen Z audience — has taken over the label’s assets, including its design archive. It’s a smart move for both parties, and one that could bring Dion Lee to a whole new generation of shoppers.
Early reports suggest Dion himself may stay on as Creative Director. If that’s the case, and the design integrity stays intact, this could mark a rare kind of comeback — one with global potential and the support to scale it.
Even the Insta account has been wiped clean — no posts, no captions, just 827,000 followers waiting. It’s giving full reset, and all eyes are on what’s coming next.
Right now, the website is offline, replaced by a simple thank you message. No drama, no big campaign. Just a quiet pause — and maybe something bigger behind it.
As someone who considers Dion Lee one of the most exciting Australian designers of all time — and who respects Revolve’s ability to build a brand — I genuinely hope this next chapter lands the way it should.
We’ll be watching.
