Camilla's New Mood

Camilla's New Mood

With her biggest and boldest store yet just opened in Brisbane, Camilla Franks talked to Kellie Alderman about why this has been a watershed year for the beloved Australian designer.

By Kellie Alderman | 27th June 2014

What a year it’s been for Camilla. Diagnosed with Bell’s palsy at the end of 2013, expanding her global reach to 400 stores, delivering her most acclaimed collection to date and opening her biggest store in Australia in Brisbane’s Indooroopilly Shopping Centre.

“It’s been a pretty incredible year,” she concedes. “My life has changed a lot, I work less but the business is doing better than ever and the collection is the strongest it has been. The Bell’s palsy gave me no other option than to slow down and appreciate what I have and it’s made me look at what life is really all about.”

Her new 148sqm store invites us into her life in a way none of her other stores to date have.

“I wanted to create a space where you can enter my world, I’ve filled the store with artifacts from all my travels around the globe, I wanted it to feel like you are stepping out of the normal world and into a world of travel, adventure and experience,” her eyes light up as she talks about her new creation.

Camilla travelled throughout Vietnam for the inspiration for her prints for the current ‘And God Created Women’ collection, a range that features her trademark kaftans but also more form-fitting pieces like pencil skirts and body-con dresses.

“I thought it would be an interesting idea to design a collection based on the many different hats I wear and all the voices in my head – there’s the anarchist, the ring leader, the vulnerable side and so I started playing with different silhouettes and it just worked,” she said.

The collection has earned praise from fashion editors and celebrities alike with Beyonce, Kate Hudson and Vanessa Hudgens all snapped in the range.

After taking last month off, Camilla is now committed to celebrating her ten-year anniversary in the industry later this year.

“It’s quite overwhelming for me emotionally to acknowledge the growth in the company, I never really looked at it until I got sick but it’s really important to stop and smell the roses and respect what I have achieved.”


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Article by Kellie Alderman

Kellie Alderman has written about matters of fashion and beauty for more than 20 years as a former fashion and beauty editor for News Ltd. She is a panel member of the Mercedes-Benz Fashion Festival Brisbane, has hosted fashion workshops with Miranda Kerr and Nicole Trunfio and is often called upon by radio and television media as a style commentator. She has worked with companies such as David Jones, Triumph Lingerie, Maserati and Aria Restaurant, hosting and styling fashion events. Kellie is Style Magazine’s resident beauty expert, with a fabulous beauty column, The Beauty Style-List, appearing in our magazine every month. This year she launched her blog,, covering all the fashion and beauty happenings in Brisbane.


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