It’s Time To Talk About Ovaries
Ovaries. Talk About Them
By Kiri Johnston | 29th August 2025If you’ve been around here for a while, you’ll know we’re big on fashion with a purpose — and few brands do it better than CAMILLA AND MARC. Since 2019, their Ovaries. Talk About Them. campaign has been making noise (and raising millions) for one very big reason: ovarian cancer is the deadliest female cancer, and there’s still no early detection test.
But here’s the game-changer: after five years of groundbreaking research, scientists are now just one step away from a world-first DNA blood test that could save millions of lives. And this year marks the sixth and final chapter of CAMILLA AND MARC’s mission to get it across the line.
Bianca Balti leads the chargeFronting the 2025 campaign is Italian supermodel Bianca Balti, who was diagnosed with stage III C ovarian cancer last year. Alongside talents Christie Tyler, Brodie Townsend, and Selina Yang, she’s wearing this year’s unapologetic slogans: “How much are your ovaries worth?” and “It All Begins With Ovaries.”
The pared-back capsule of tees and crews proves that sometimes the loudest message is the simplest one. And because 100% of proceeds go straight into funding clinical trials, shopping the collection is more than a wardrobe update — it’s a life-saving contribution.
Unlike breast or cervical cancer, there’s still no routine early test for ovarian cancer. By the time most women are diagnosed, the disease has already spread — and that’s why survival rates are heartbreakingly low. By 2050, ovarian cancer deaths are projected to rise by 70% worldwide.
This campaign is about flipping that statistic on its head. As Creative Director Camilla Freeman-Topper puts it: “We need everyone to show up like never before — for our mothers, sisters, daughters, and friends.”
One t-shirt, one step closerSo, how can you help? Easy. Buy a shirt. Wear it. Talk about it. Share it. Every tee is a step closer to the world’s first early detection test for ovarian cancer — a breakthrough led by an all-female research team that could change women’s health forever.
Because in the end, it all begins with ovaries.
