Brisbane’s biggest shopping party is about to kick off this week and you’re invited to Shop The City with Brisbane’s city retailers this Thursday 5th October.

Queen Street Mall is set to become an even bigger hive of activity as Shop The City unites retailers from QueensPlaza, The Myer Centre, Wintergarden and the Queen Street Mall itself, for a shopping, fashion and food extravaganza.

Exclusive offers, fashion parades, pop-up bars and makeover stations plus gourmet treats, live entertainment and fabulous prizes will all be on show for the event, there will even be discounted parking rates so everyone can get along and shop-til-they-drop!

From Thursday, October 5 until Sunday, October 8; shoppers will have the chance to share in over $50,000 of instant prizes when they simply spend $100 in the city. As part of the Shop The City event, just outside of Zara, the Gift Jungle will be set up temporarily. With pumping tunes, the Gift Jungle will reward shoppers with all sorts of prizes, gifts and VIP experiences. Simply spend $100 or more in the city shopping precinct, present your receipts and spin the wheel for your chance to instantly win your share in over $50,000 worth of prizes from your favourite city retailers or enter the draw to win the major prize of a $1,000 shopping spree!

When you share your snaps on Instagram with #shopthecityBNE you will also have the chance to score yourself a $500 Zara gift card.

Plus, the first 500 customers to the Gift Jungle each day will score complimentary fairy floss to give your shopping spree an added sugar rush.


To officially launch Brisbane Fashion Month, Wintergarden will start Shop The City with a bang by hosting the official VIP Party from 5:30pm on Thursday 5th October. Kicking off the event in style, the talented team at Brisbane Fashion Month will host an exclusive fashion parade experience in the Queen Street Mall adjacent to the Wintergarden commencing at 7pm. Trust us when we say that is is one show you won’t want to miss!

To kick off Shop The City and celebrate in style, The Myer Centre are inviting all VIPs to sip on a complimentary White Peach & Ginger Sofi Spritz at the exclusive pop-up cocktail bar from 5pm, located outside Myer on Level Q. Will you bring home the bacon? Or will you end up pigging out?  Play Pass the Pigs at the Mind Games Game Zone up on level one of The Myer Centre to score some amazing prizes.

As well as this, The Myer Centre will officially be welcoming the kookiest new dessert pop-up to hit Brisbane: Kuki! The Kuki team will be serving up delicious cookie dough treats to the first 2,000 customers from midday Thursday 5th October. All you have to do is show that you’re following @kuki.bne and @themyercentre on Instagram!

The giveaways continue at 170 Queen Street, with a host of stores getting in on the action. Satisfy those caffeine cravings with free coffee at Jimmy Rods from 10am – 11am, wander into Daiso for product demo’s, makeovers, food tastings and goodie bags. or receive a free limited edition tote bag when you spend over $100 at Crumpler.

Make any purchase at Alannah Hill, Daiso, Crumpler, H&M, Jan Logan, Jimmy Rod’s or Uniqlo between 10am-2pm to receive a complimentary tub of Fluffe fairy floss.

Pop-up dessert and cocktail bars will fuel your shopping frenzy, plus you’ll find plenty of inspiration on the runway at the Queen Street Mall Fashion Parade presented by Brisbane Fashion Month and the Wintergarden.

Nab yourself a sweet treat between midday and 2pm on Thursday, October 5, by simply spending $15 on food in the Wintergarden and presenting your receipt to the crew on Queen Street to receive a special limited edition strawberry and cream brownie from I Heart Brownies. Hurry though as there are only 300 of the delicious goodies to be snapped up!

Sort out your Spring Racing style at QueensPlaza’s Spring Racing Lounge where you can get one-on-one advice from a David Jones personal shopper, all whilst sipping fizzing San Pellegrino and sampling canapés from Roll’d. Or nab a mini-makeover from the Lancôme and Shu Uemura teams at their exclusive pop-up pamper station.

With late-night trading over both Thursday and Friday nights, you’d be mad to miss out on all the fun. To secure your Shop The City discounted parking rates, click here or here and use the code SHOPTHECITY.

Find out more from Brisbane City Retailers:
QueensPlaza
The Myer Centre
Wintergarden

Feature Image: Alice McCall

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