Local Creatives Part 1

Local Creatives Part 1

Elle Raison shares her favourite local bloggers including Peppa Hart, Opinionslave and The Spring.

By Elle Raison | 24th June 2014

By Elle Raison

Thanks to blogging platforms and social media, now more than ever, we can be connected to what is happening in the creative industries both nationally and internationally.

As intriguing as it is to have instant access to what’s hot in the fashion and art capitals of the world, it is easy to get caught up in the hype of what’s going on everywhere else and forget the talent that resides in your own backyard. Especially when your backyard is Brisbane…

If you are wracking your brain trying to think of some uber cool creatives to be inspired by in your own city, don’t fret!

I had a little chat with five of my favourite Brisbane and Gold Coast based bloggers to bring you a showcase of some of our finest locals.

Keep reading for the inside scoop on Peppa Hart, Opinionslave and The Spring as part one of the Local Creatives series.





Photos supplied by Peppa Hart

Peppa Hart is a Gold Coast based blog run by the talented Sophie Bell. About five years ago, Sophie entered the blogging world like most of us do - as a distraction from university study. Instead of listening to lectures, Sophie spent her time re-posting images of fashion, dream homes and all things pretty on Tumblr.

“When I became engaged I started a more wedding inspired Tumblr peppahartbride.tumblr.com - it grew in popularity so I thought it would be a good time to create a "proper" website and that's how peppahart.com started,” says Sophie.

Sophie describes her life as one filled with a lot of love and adventure, spent married to her dreamboat husband Mr Bell and with a couple of crazy pooches - Stella the Sausage Dog and Duke the Dalmatian.

Nourishing Peppa Hart with everything she is passionate about has opened exciting career opportunities. Sophie left her day job to peruse her knack for styling and now spends her time putting her special touch on events, photo-shoots and homes.

“I get to now be paid for something that I did out of pure love, never expecting it to be an actual income. I love it so much and feel extremely lucky to be able to be employed for styling, as it's my true love and something I cannot get enough of”.

More recently, Sophie has collaborated with her mum to open the Art Shop – an online shop through Peppa Hart selling prints they create together. You can get your little piece of Peppa Hart for your home here.

Sophie says her favourite part of blogging is the countless opportunities she’s been given and the incredible people she has met.

“I have met some creative masterminds, had the opportunity to interview people I admire, and been able to work on some killer projects.

“It's crazy how many people are out there that share the same passions and thoughts as you but without the blog I would probably have never crossed paths with them,” says Sophie.




Photos supplied by Opinionslave

Opionionslave is the work of Francesca, a twenty-something year old Brisbane girl who enjoys the finer things in life, food, fashion and sport.

In 2010, before blogging was really a big thing, Francesca started Opinionslave as a form of a ‘style journal’.

“At the time, it served as a place to document all my fashion purchases and also to satisfy my creative side,” says Francesca.

“Before I started my blog, I used to design website layouts (nerd alert), but then I naturally progressed onto designing and controlling a blog platform, rather than website”.

Francesca works full time in the advertising industry and says it would be a dream that one-day two of her favourite things, advertising and fashion, will become the one job.

Acting as a stamp of her personality, Francesca’s favourite thing about Opinionslave is that it is an outlet through which she can express herself through writing and imagery.

“I've also made quite a few dear friends and intelligent acquaintances through my blog which is a huge plus!”



Photos supplied by The Spring

Photos supplied by The Spring

Three and a half years ago Australia was graced with the arrival of Canadian-born Catherine. A lover of simple DIY and neo-traditional design, Catherine describes herself as a sun seeker, an improving photographer and an excellent backgammon player.

Starting her blog, The Spring, as a way to catalogue her life in Brisbane for family and friends at home, Catherine is in awe of the doors that have opened as a result.

“I hoped it'd help me make new friends in the blogging community here. It worked! I'm still amazed looking back at how many doors the simple act of creating this online body of work has opened,” says Catherine.

The Spring has grown into more than just a blog, with Catherine starting The Spring Shop, an online shop selling a “range of affordable home, food, and craft styling products hand picked to make you smile” (click click to check out the cuteness!) as well as Showroom.

Showroom is a new concept storefront and workshop space bridging the gap between online and in-store shopping by re-thinking traditional retail with a new collective model.

Run by creative entrepreneurs for creative entrepreneurs who’re passionate about connecting with customers and their community, Showroom supports creatives and provides customers with a destination shopping experience quite unlike any other in Brisbane.

Catherine says it makes her day when readers talk to her about things they’ve seen on the blog and have attempted to follow the DIY or recipe at home.

“Just knowing people out there are interested enough in what I get up to and follow along is the most rewarding bit”.

Stay tuned for part two of the Local Creatives series.


View mag here >

Article by Elle Raison

Elle Raison is a former journalist of Style Magazines. With an avid appreciation for travel, food and friends, Elle is always ready for a new adventure, whether that be trying the latest local cafe, visiting a foreign destination or turning strangers into loved ones.


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