Brat Summer Explained: The Viral Trend Giving Us Life

That’s so Brat


By Teagan Witherow | 30th July 2024

Charli XCX’s album ‘Brat’ has become a viral sensation, and we’re here for it. Welcome to Brat summer (or winter for us Aussies) – the trend that’s all about embracing your inner messy, party-loving, unapologetic self. And, honestly, who can’t get on board with that?

According to Charli XCX, being Brat is about embracing your flaws and living life on your own terms. “You’re that girl who is a bit messy and loves to party and maybe says dumb things sometimes. She’s honest, blunt, and a little bit volatile. That’s Brat.” Same, Charli, same – we’re all a little bit Brat, aren’t we? 

@charlixcx

what it means to be a brat 🙂 #OffTheRecord

♬ Club classics – Charli xcx

Fashion brands are already jumping on the bandwagon, serving up Y2K-inspired collections that scream edgy and unapologetic. And, of course, our fave celebs are getting in on the action too.

If you haven’t witnessed the iconic music video from Charli XCX’s album yet, do yourself a favour and watch it ASAP. You’ll spot all your faves living their best Brat life; Julia Fox, Chloë Sevigny, Emma Chamberlian, Rachel Sennott, Hari Nef, and Gabbriette to name a few.

Wondering what exactly makes Brat style so iconic? According to Charli XCX on TikTok, it’s all about duality – think quiet luxury meets trashy-core. Her go-to Brat look? “A strappy white top with no bra, that’s like kind of all you need.” Sold.

Speaking of all you need – shop our Brat faves below.

Header: @charlixcx

By Teagan Witherow Fuelled by caffeine, inspired by literature, and sustained by retail therapy. Teagan's personal mantra is a Carrie Bradshaw classic; "I like my money right where I can see it... hanging in my closet."
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