Couchcore: These Brands Are Redefining Loungewear This Winter
Cute & cosy
By Bianca Licina | 18th June 2025Let’s get one thing straight: this winter, we’re only catching flights and feelings in a matching loungewear set. Once reserved for late-night snack runs and cringey Y2K flashbacks, loungewear has officially levelled up—gliding from couch comfort to front-row fashion and first-class airport looks.
We’re talking coordinated, cosy, and dangerously polished. So polished, in fact, you’ll look like you “just threw this on” (and everyone will believe you). When the temps drop and the wanderlust kicks in, the only baggage we’re carrying is soft, stretchy, airport-approved cotton sets—ideally in a dreamy pastel or elevated neutral.
Because let’s be real: nothing says très chic like looking runway-ready while feeling like you’re still wrapped in your doona.
Keep scrolling for the labels turning loungewear into a full-blown fashion moment – comfy, cute, and anything but couch potato.
CSB
Step into CSB’s latest leisurewear drop – where off-duty cool meets ultra-comfy chic. This collection nails the balance between laidback and luxe, designed for the woman who wants to look like she just stepped off a private jet (without ever leaving the couch). Whether you’re brunch-bound, couch-locked, or just faking productivity, this collab proves you really can have it all: queen-level comfort, street-style swagger, and Sunday nap energy – all wrapped into one effortlessly polished fit.
JGR & STN
Gold Coast-born label JGR & STN — founded by the iconic duo Lucy and Nikki — has earned cult status for their iconic trackies. With frequent drops that sell out fast, snagging a pair (or two) is basically a rite of passage. The vibe? Effortless cool-girl meets streetwear edge. The pieces are understated but undeniably fresh — the kind of loungewear that does all the talking without trying too hard.
Lululemon
As the world leans further into a relaxed rhythm of work and play, one thing’s for sure: loungewear is the new look. Leading the charge in this comfort-meets-cool revolution? Lululemon, of course. Renowned for their buttery-soft fabrics and body-loving silhouettes, Lulu proves that comfort doesn’t have to come at the cost of style. Whether you’re flowing through Pilates, grabbing brunch, or simply mastering the art of lounging, consider your look sorted.
Venroy
Venroy recently dropped a collection so chill it practically comes with its own suitcase. Introducing the Travel Essentials range, where comfort meets couture in a laid-back love affair. Think durable track sets, silky soft cashmere, and sleek basics that don’t just lounge, they luxuriate. Whether you’re racing to catch a flight or just need to WFH in comfort, these pieces are the perfect companions. With Victoria and David Beckham being the inspo for this collection, you already know it’s going to live up to the hype. So, pack away your old sweats and make room for some serious sofa-side sophistication.
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