Add This Sustainable Swimwear Brand To Your Euro Summer Packing List

Splish splash

By Cara Fraser | 9th April 2024

One bikini styled five ways… you heard that right.

If you’re prepping your packing list for your Euro Summer sojourn, we’ve got your swimwear sorted. Gone are the days of throwing every old bikini into your suitcase. We’re packing strategically, sustainably, and size-inclusively!


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A post shared by Baiia (@baiia_label)

Fresh from the shores of Queensland, Baiia Swimwear embodies all things self-love and environmental support. Established in 2016 whilst working three jobs, Baiia’s Founder Amber took a dream from a youthful passion for swimwear to a successful, inclusive, and beautiful reality.

Our favourite thing about Baiia? The dreamy designs are all reversible. Talk about packing light! From block desert tones to bright spring florals, there’s a piece for every taste.

With a 5-piece structure, each bikini is designed to flatter, shape, and provide the utmost comfort. Adjust the coverage using the 2 provided ties – one to match each colourway – to your waist to mimic a one-piece, or in the centre for a flattering v-cut. Turn your top, bottom, or both inside out for a whole new look – the combinations are endless!

After a long day in the sun, pair your reversible pieces with a sarong or maxi skirt to take them from the beach to the bar, and anywhere else you might encounter throughout your travels.

Want to be the envy of the Euro coast? Add our top picks to your must-have packing list.

Imagery: @baiia_label

By Cara Fraser




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