Why Is Everyone Bedazzling Their Bags?

How charming!


By Cara Fraser | 7th August 2024

It’s out with the minimalist core and bore, and in with the over-accessorising (if there’s even such a thing). Who says jewellery is just for your body? We’re talking chains, pouches, and even stuffed animals, all clipped to your everyday companion for a jingle of self-expression – this is your 101 to bag charms.

This latest craze is the luxury touch that your bag has been needing. Coined by Tiktok as “Jane Birkin-ifying your bag,” the look comes inspired by actress, model, and Hermès muse Jane Birkin. It’s lived in luxury through everyday maximalism, said to create a happy sound by hanging fun things that “jingle and jangle.” She would often sport her namesake bag, the Hermès Birkin, wrapped in a bold and bright twilly, a beaded bracelet or three, and a host of gold charms.

This light-hearted way of personalising your bag instantly elevates any outfit. Maybe you want people to know that you just got home from Euro summer? Loop a bracelet from your adventures! A fan of the coquette style? Tie some lacy ribbon across the strap. If you’re one for practicality, hang a pouch.

@riisepeters

I hope she likes it #miumiu #bagaccessories #bagcharm #diy #bagcharms

♬ original sound – riisepeters

 The girls donning this trend are the kind of girls that you’ll see on the street and will think about for the rest of the day. A bold accessory is the perfect conversation starter, and of course, rings in plenty of compliments. Take a look at Gigi Hadid for a monochrome statement, or Antonia Gentry for a tonal touch. 

If you want to take it a step further, practical expression will be your best friend. Clip on a cute carabiner and loop your favourite lip gloss or solid perfume on for an on-the-run touch-up. Knot around a locket necklace so that you can carry a pic of your special someone, everywhere you go. Clip a flower claw clip to the strap and attach a mirror for an effortless addition.

Think of this trend as a glorified charm bracelet, sponsored by the likes of Miu Miu, Hermès, Fendi, and who can forget, the radical reinvention of the worn-look Balenciaga City Bag circa 2001. It’s like the Rhode phone case, in bag form, so that you can have everything you need and love in your clutch (literally).

Ready to get started? It’s up to you to choose how you’ll personalise your bag. Are you going to keep it neutral but stacked, or make it shiny and loud? Maybe you’ll switch vibes from today’s to tomorrow’s outfit. Whichever route you take, these bag charms are a sure-fire way to start… happy decorating!

  Header: @livia / @abihoffman / @leiasfez

By Cara Fraser
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