Internet ‘It Girl’ Alix Earle Wore This Australian Label In Super Bowl Commerical
AUSSIE'S DO IT BEST
Australian brands are finally getting the global recognition they deserve. So much so that once-small independent labels (well, not so small anymore) are now being worn by some of the world’s biggest celebrities. From Charli XCX rocking Ksubi and Dua Lipa in Christopher Esber to Kylie Jenner sporting Venroy, homegrown designers have officially made their mark – and landed prime spots in the closets of our favourite A-listers.
The latest Aussie label to steal the spotlight? With Jéan. And not just anywhere – on one of the most influential figures of the decade during the 2025 Super Bowl.
Ask any Gen Z who the reigning ‘it girl’ is, and they’ll likely name Alix Earle. The TikTok sensation, who skyrocketed to fame with her daily “Get Ready With Me” videos during college, has since amassed 3.9 million Instagram followers and a staggering 7.3 million on TikTok. From front-row appearances at fashion weeks to international campaigns – including a recent collab with US label Frame – Alix’s influence is undeniable.
Her latest, and possibly biggest, fashion moment? Starring in Poppi’s Super Bowl commercial, floating on a lilo in the pool, sipping a Poppi soda – while donning a killer swimwear set by none other than Aussie label With Jéan. She wore the Jeanie set, a balconette top with cheeky-cut bottoms, paired with the Blake Swim Shorts and sky-high wedges. And we’re obsessed.
Of course, Alix isn’t the first celeb to fall for With Jéan.
The brand, founded in 2017 by best friends Sami Lorking-Tanner and Evangeline Titilas, has been spotted on the likes of Dua Lipa, Hailey Beiber, Emily Ratajkowski, and Kylie Jenner.
Known for its high-quality, trend-driven pieces designed to stand the test of time, With Jéan is proving once again that Australian fashion isn’t just having a moment – it’s here to stay.
