Sand to surf in style

Sand to surf in style

Style chats to Alice Litzow, the Brisbane girl behind the fashion-forward, high-end swimwear label AlcieMay Designs.

By Candice Jackson | 3rd March 2015

Have you ever searched for the perfect swimwear combination and been a little disappointed in the options available? The top fits, but the matching bottoms are too revealing or don’t fit; or you love the style, but hate the pattern?

If this sounds familiar, you’re not alone. These problems are real for so many Queensland girls that one Brisbane designer has taken on the responsibility of filling the gap in the market by giving customers the chance to mix different tops and bottoms with different designs and patterns.

Alice Litzow of AlcieMay Designs explains her love of fashion design began in high school, when she partook in a partnership with Schools Fashion course with TAFE Queensland.  However, her passion for the swimwear industry really ignited during a swimwear subject during as part of her Advanced Diploma of Fashion Technology and Design at TAFE Queensland.

“I fell in love with the techniques, materials and designs which are only used in this area of fashion. I entered the 2013 Gold Coast Swim Fashion Festival as a student designer and was awarded the Supreme Overall Winner. I haven’t looked back since!” Alice says.

Alice describes her experience with TAFE Queensland as creative, practical and nurturing. So much so, that she felt equipped with all the essential skills to go from original design to finished product with her very own label AlcieMay Designs.

AlcieMay Designs offer six tops, six bottoms and three full-piece style options, which can be created with your choice of six unique fabric designs.

“My current collection is inspired by photos of the natural and built environment throughout Australia and Japan. From here, I selected a small part of the photos and manipulated them using Photoshop. If you look closely at my designs you can distinguish elements such as trees from my Brisbane backyard, and skyscrapers in Tokyo,” Alice says.

Alice explains she takes inspiration from a range of past and present designers, but her design process is focused around creating mood boards, which provide her with visual direction and inspiration for colours, textures and styles.

With Queensland’s weather being bikini worthy almost year-round, there’s always the opportunity to strut your stuff in a new ensemble! For Alice, she personally enjoys spending her beach days on the shores near Mooloolaba on the Sunshine Coast.

But next month, you will find Alice and her designs on the Gold Coast as she showcases her newest collection at the Gold Coast SWIM Fashion Festival.

“This is my first year as an entrant in the Emerging Designer category (rather than the Student Designer category) so I’m excited to see how I go!” Alice says.

AlcieMay Designs


View mag here >

Article by Candice Jackson

Candice Jackson is a former Journalist of Style Magazines. She has an uncontrollable sweet tooth, an irrational fear of birds and a love of travel. Candice believes in the Yes Man Philosophy.


Oi! Wanna be in the know like the rest of us cool kids?
Join the A-list for exclusive deets on everything Brisbane and beyond. Fashion, food, beauty, lifestyle and events.
You'll get it here first!