10 Affordable Australian Fashion Brands With The ‘It’ Girl Stamp Of Approval
ballin' on a budget
We all know that girl. She’s effortless, yet always perfectly put together. Everything from her flawless style to her neatly brushed brows – her very existence defies all logic. How is she always at the beach? Does she use a special moisturiser, or does her skin just glow like that naturally? How is her slick-back always so… slick? And – most importantly – where does she shop?
Good news: you don’t need to break the bank to channel the ‘it’ girl in your life. You, too, can have the wardrobe of your Instagram feed – and on a budget.
With home-grown brands leading the charge, we’ve pulled together our go-to Australian fashion labels for a wardrobe refresh as effortless as it is affordable. Happy shopping!
Dissh
Want to look effortlessly chic with minimal effort? The perfect throw-on fit awaits at Dissh. Refined, timeless femininity with no-fuss energy, Dissh truly is the blueprint for Brisbane style, serving up relaxed silhouettes that float from summer sundresses to winter warmers. Natural fibres, relaxed A-lines, and a subtle polka dot here and there, Dissh sets the tone for transseasonal dressing.
VRG GRL
With everything from hand-painted prints, seasonal colour pallettes, and two-piece sets you can mix and match and mix again (and again), VRG GRL is the women-led, Brisbane-based brand to keep on your radar. With a refined design eye, structured silhouettes combined with slight bohemian energy, VRG GRL pieces can take you from a corporate workday to a night out on the town, all the way to beach day getaways. Warning: you will be adding everything to cart.
BENNI.
Fresh, playful, and designed with a point of difference, BENNI. is emerging as a contender for the hottest new Aussie brand. Established in 2023, BENNI. puts the fun back into the art of getting dressed. If you haven’t found the perfect fit for your next function, fear not, BENNI. has got you covered – in mesh, draping, and sequins. Also a fan favourite for work staples, everyday tops, and pieces that add a bit of beachy energy all year round, BENNI. is a brand on fire.
Assembly Label
The brand known for its pared-back elegance, that’s a staple in every cool girl’s outfit rotation, Assembly Label draws inspiration from the Australian coast – evident in minimalist silhouettes with a naturalistic, slightly undone quality. And, good news for environmentally conscious fashionistas, Assembly Label focus on circularity, with timeless design direction and the use of natural and recycled materials. And for the men in your life? Don’t sleep on their menswear offering.
Nudy Lucy
Relaxed yet unapologetically feminine. From slinky slip dresses that feel like a second skin to tailored linen vests that really mean business, Nude Lucy is for the girls with range. Designing for the girls who need an elevated ‘throw-on-and-go’ type of wardrobe, they’re here to take you all the way from the office to a sexy night out on the town.
Ena Pelly
Not your average athleisure brand, embrace your sporty side with Ena Pelly. This established Aussie label is where streetwear gets a feminine makeover that any Y2K-obsessed girl would approve of. Bold, confident, and ultra-unique, Ena Pelly fuses contemporary cool with playful energy. From refined outerwear to graphic tees and elevated denim pieces, if you’re wearing Ena Pelly, you’re a girl in the know.
SNDYS
For all the girls who were on the waitlist for that white SNDYS maxi skirt in 2023, this one’s for you. For understated outfits that command attention, look no further than SNDYS. Known for iconic collaborations, trend-based collections, and a little bit of ‘wow’ factor, SNDYS delivers show-stopping resortwear, sizzling night-out numbers, and everyday staples at refreshingly reasonable prices.
With Jéan
The Aussie brand with the global ‘it’-girl stamp of approval – spotted on the likes of Bella Hadid and Charli XCX – With Jéan is the GC-based brand bringing the romance, drama and a little bit of vintage revival into modern-day dressing. With seasonal collections that will make you feel like you’re zooming around the Italian coast on the back of a handsome stranger’s Vespa, With Jéan embodies endless Euro summer energy, paired with local sensibility.
One Mile
Want your wardrobe to really go the extra mile (no pun intended)? Elevate the everyday with One Mile’s collection of sophisticated little numbers. Founded by viral Aussie babe, Sammy Robinson, and inspired by her childhood holidays at One Mile Beach in Forster, One Mile embodies coastal cool with an urban refinement. And fellas, you’re in luck – their effortless energy has recently extended to a capsule menswear edit too.
Venroy
The specialists in poplin cotton and lightweight linens, Venroy are the masters of clean lines and everyday basics with just the right amount of ‘oomph’. Taking notes from the 2000s, their striking collections are peppered with frills, neons, and plunging necklines, making it a go-to label for statement dressing. Oh, and leave space in your suitcase because they’re nailing resort wear at the moment too.
Imagery: @assemblylabel / @nudelucythelabel / @onemile
