Brisbanites have been going crazy over the newest activation to hit Brisbane City. Why all the fuss? This year The Myer Centre has created something special for the dreamers and the Instagrammers out there. Having launched alongside the Shop BNE City event, say hello to Cloud 9, an ethereal interactive installation that will have you floating in cotton candy clouds of pure bliss.


Welcome to Brisbane’s most Instagrammable space, transforming your Insta feed one sweet snap at a time. Dreamt up from the depths of pure imagination, expect stars galore, dry ice forming majestic clouds together with over-sized paper aeroplanes, astronauts and a grand hot air balloon designed especially for the gram. These interactive creations and their pastel gradient backdrop will shoot you to the moon and back. Are you ready for all of your dreams to come true in this real-life wonderland? It’s not every day that we’re encouraged to have our heads in the clouds.


With all the Insta snaps set to take over your feed, gather the gang and experience the magic for yourself on Level 2 of the Myer Centre near Best and Less. There will also be a $50 gift card up for grabs each week for those who upload a shot at the Cloud 9 activation and tag @TheMyerCentre and hashtag #MyerCentreCloud9. It’s time to get gramming!

When: From Friday, May 24
Where: The Myer Centre, Level 2

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