Gin Meets Jeans? The Local Gin Brand Reinventing Itself In The Name Of Fashion
choose your fit
By Olivia Middleton | 10th November 2026Take it from us, there is nothing more fashionable than a dirty gin martini, and local gin distillery Winston Quinn knows it.
Specialising in crafting small-batch gin right here in Brisbane, Winston Quinn has long been a staple of Queensland’s craft gin scene, pouring in some of Brisbane’s most iconic hospitality venues. But as the brand enters its next chapter under new ownership, it’s time to reintroduce itself – and what better way than with a line of fashion-inspired, “tailor-made” gins and fresh cocktail recipes primed for summer sippin’.
We ask Winston Quinn’s new head distiller, James, about the new “tailor-made” line, how to find the perfect gin for you, and get him to share his top summer gin cocktail recipes.
Gin & jeans
Fashion has always been woven into the fabric of Winston Quinn. The Denim Collection proves it – a range of gins that are stylish, dynamic, and effortlessly elegant.
So, which one is for you? The collection has something for every palate, each named after your favourite pair of baggy blues. ‘Dry Cut’ is a modern take on a London Dry, brought to life through locally sourced Queensland citrus, if you’re after something bright and zesty. Their blue-coloured ‘Skinny Jeans’ offers delicate floral notes and a more aromatic palate, making any G&T an instant cocktail, while ‘Slim Crop’ delivers a refreshing burst of cucumber that is tailor-made for Queensland’s climate.
Then there’s ‘Double Denim’, a navy strength and “an absolute orange bomb”, with so much botanical oil it louches like an ouzo when you add ice or water. “Every gin is cut for a job, whether that’s a martini, a Negroni, a spritz, or a colour-changing pour that stops a table mid-conversation,” James adds.
“It’s also why the fashion world keeps finding us. Last year we partnered with Gucci Brisbane for their Fall Winter 2025 collection launch, as part of an exclusive Gin Tasting Activation Series”
You don’t have to look far for inspiration with a bottle of Winston Quinn. They are already the gin served at some of Brisbane’s chicest venues and activations, and now their fashion-forward Denim Collection pours perfectly into a range of cocktails. From a light and sweet Pink Fit Spritz to a classic and crisp Dry Cut Martini, these gins are as versatile as they come.
The local connection
It’s no secret that local fresh fruit is what gives Winston Quinn gin its edge. Each year, the company partners with a different Queensland family farm to source strawberries for ‘Pink Fit’, one of their most popular gins. “Plenty of brands say local. We can name the farm,” says James.
With gin recipes built for Queensland’s tropical climate, made to hold their shape over ice at 32 degrees, Winston Quinn’s range is made for warm, humid afternoons and easy-going gatherings with friends. Each bottle tastes like a love letter to our home (and with diamond-faceted glassware, it’s the kind of bottle you’ll keep as a vase long after the last drop). It’s attention to detail in every sense of the word. “That’s where our tagline comes from: gin, tailor-made,” says James.
There are no syrups or concentrates involved either, just real fruit and refined techniques all done in their distillery. “Everything is hand-crafted, hand-bottled and hand-labelled at our Eagle Farm distillery, and we’re hands-on with all of it. I still do some of our venue deliveries myself, because I love seeing the gin poured and hearing what people think of it,” says a passionate James.
A sneak peek into the lookbook
With James at the helm, Winston Quinn will continue its dedication to heritage, but add some innovation into the mix, even widening their range beyond gin and venturing into dark spirits and agave ferments.
What won’t change, however, is their commitment to local heritage, quality ingredients, and small batches. As Winston Quinn enters this new era, gin lovers can look forward to seeing more of Winston Quinn behind local bars, not just in Brisbane – but around Australia, bringing quintessentially Queensland spirits to glasses nationwide. In the meantime, if you’re keen to get your hands on a bottle of Brisbane’s most fashionable gin, head to the Winston Quinn website.
Summer sips recipes
And, as promised, bring bar-level cocktails to your next summer do with these four refreshing gin cocktail recipes, each brought to life by Winston Quinn. Happy sipping!
Skinny Jeans Blueberry Bramble
- 45ml Skinny Jeans Blue Gin
- 30ml fresh lemon juice
- 20ml blueberry syrup
- Splash of soda water
- Crushed ice
- Fresh blueberries and a lemon wheel, to garnish
Pink Fit Spritz
- 45ml Pink Fit Strawberry Gin
- 90ml prosecco or sparkling wine
- 30ml soda water
- Fresh strawberries, sliced
- Grapefruit twist, to garnish
- Ice, cubed
Dry Cut Gimlet
- 50ml Dry Cut Gin
- 25ml freshly squeezed lime juice
- 20ml sugar syrup (1:1)
- Lime wheel or wedge, to garnish
Slim Crop Glow
- 45ml Slim Crop Cucumber Gin
- 20ml fresh lime juice
- 20ml fresh cucumber juice
- 20ml elderflower liqueur
- Tajín or chili-lime salt, for the rim
- Cucumber slices and a mint sprig, to garnish
Which summer sip is calling your name? Whichever gin is the right fit, find your match at Winston Quinn’s website here.
Imagery: @winstonquinngin
This article is sponsored by Winston Quinn and proudly endorsed by Style. We only promote brands and companies that we love and think our readers will love too!
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