Aje: The Much-Loved Aus Label Making Your Style Look Chic

Aje: The Much-Loved Aus Label Making Your Style Look Chic

You will simply fall in love with these beautiful and unique designs

By Phoebe Le Page

Have you ever come home to find your bedroom ravaged with clothes you spent hours trying on prior to the day/night’s event? Yep, we’ve been there too. The Australian women’s fashion label Aje answers all our “if only I had _” questions with their designs that are guaranteed to make you look put-together, chic and effortlessly cool, every time.

Whether shopping down James Street, brunching in an insta-worthy café on the Gold Coast or having a glass (or two) by the Brisbane River, Aje designs are your go-to.


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The story of Aje began in 2005, where two creatives met on the pavements of Brisbane. Yep, that’s right Brisbane, perhaps we could take some credit for the success of this much-loved fashion house. In 2008, Aje Creative Directors Adrian Norris and Edwina Forest used their mutual admiration of the arts and love of beautiful things to build this now world-renowned brand. The cult brand pays homage to Australia’s coastal and urban styles through their everyday essential pieces and jaw-drop worthy occasion numbers.

Shop bold shoulders, feminine silhouettes and elevated everyday essentials at one of three stand-alone luxury Aje boutiques in Brisbane. The fresh and beautiful Aje aesthetic within all their stores, sets the ambiance for a luxe shopping experience. If in-store shopping is not your forte however, do not fear – Aje online is here and shopping for designer wear from the comfort of your couch has never looked better.


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Watch out Parisian-chic, ‘cause thanks to Aje, Australian-chic is now a thing and we are all obsessed.

All The Looks You Need To See From The Aje 10th Anniversary Collection


View mag here >

Article by Phoebe Le Page

This story has been written by a Guest Styler for Style


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