Rhode Is Finally Landing In Australia: Here’s Where To Get Glazed
On the Rhode
By Bianca Licina | 9th January 2026It was back in 2022 when the beauty world collectively lost it over Hailey Bieber’s skincare label Rhode – a brand that had beauty obsessives lining up (virtually) for every drop. From the sold-out Peptide Lip Treatment to the Glazing Milk that helped define the “glazed-doughnut” skin look, Aussies watched from across the globe with their hearts (and carts) ready.
And now, beauty lovers Down Under can finally join the craze – because Rhode is officially landing in Australia (and New Zealand).
Where can you shop Rhode in Australia?
Rhode announced via Instagram that from 6 am AEDT on February 12, the full Rhode collection will begin shipping directly to Australia from the brand’s website — meaning you can finally access those viral bestsellers straight from the source. But that’s not all: Australia’s favourite beauty powerhouse MECCA is set to be the exclusive retail stockist. The rollout starts at MECCA’s Bourke Street and George Street flagship stores on February 12, before landing in other locations nationwide on February 13.
About Rhode
Launched in 2022, Hailey Bieber’s Rhode entered the beauty space with a clear point of view: streamlined skincare, modern formulas and a considered approach to glow. The brand’s restrained aesthetic and edit-worthy lineup quickly set it apart from the noise of celebrity beauty launches.
Rhode launched with just three core products — Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment — each designed for everyday use and skin-first results.
The Peptide Glazing Fluid became closely tied to the now-ubiquitous “glazed” skin look, while subsequent releases like the Peptide Lip Tint, Pocket Blush, and Lip Case phone case positioned Rhode at the intersection of beauty and culture.
More recent additions, including Glazing Milk, signal a shift toward barrier care and long-term skin health, reinforcing the brand’s evolution beyond its original edit.
With whispers around a possible Hailey Bieber appearance tied to the Australian launch, Rhode’s arrival feels less like every beauty lover’s ultimate Valentine’s Day gift.
So, we’ll catch you by the Glazing Milk.
Imagery: @rhode
