Everyone’s Talking About Hair Loss: 9 Hair Growth Serums To Add To Cart
Let it grow!
By Bianca Licina | 18th June 2025There’s a real shift happening in the beauty world – and this time, it’s all about hair. For years, skincare has dominated the spotlight, leaving haircare to play catch-up. But thanks to buzzy launches and culture-shifting influencer collabs, hair is finally having its main character moment. And front and centre? Hair loss.
Once considered taboo, hair loss is now mainstream – and so is the search for solutions. Enter: hair growth serums. These little bottles of hope are the latest obsession on BeautyTok, and they’re more than just a fleeting trend.
I’m back with my results after 6 weeks of using the Kerestase Genesis Serum… I’m impressed! For me the results speak for them self. My hair feels thicker, more lush and voluminous and I’ve had Atleast 2cm of hair growth since I started using it. #Kerastaseau #Sponsored @Kérastase
Hair Growth Serums Are Leading a Movement
Hair growth serums are driving a global beauty movement, with the market projected to grow from US $1.7 billion to US $2.5 billion by 2029. Translation? We’re deep in our regrowth era.
Spotlight on Bouf
One brand leading the charge is Bouf– co-founded by Rachael Wilde (of tbh Skincare fame) and fronted by Aussie mumfluencer Indy Clinton. With a formula seven years in the making and a no-holds-barred marketing campaign, Bouf hit the internet hard. Indy’s raw postpartum hair loss story, shared with her 2 million+ followers, resonated deeply – it was vulnerable, relatable, and refreshingly real.
Some questioned the authenticity of promo images, but Bouf dismissed the backlash as trolling — sparking wider discussion about balancing transformation with transparency in beauty marketing
Of course, not everyone was convinced. Promo images showing wigs and extensions stirred controversy, with some critics questioning the authenticity of the “real results” message. Bouf clapped back, dismissing the backlash as trolling—but the debate raised a bigger question: in a world obsessed with transformation, how do we balance inspiration with transparency?
Why Hair Loss Conversations Matter
Hair loss isn’t something we quietly bring up at the GP anymore – it’s trending on TikTok, popping up in group chats, and openly discussed over brunch. This shift is about more than hair — it’s about confidence and identity. Whether triggered by stress, postpartum changes, menopause or health issues, the right support can make a huge difference.
What Makes a Good Hair Growth Serum
Look for proven actives like peptides, caffeine, biotin, and botanical DHT blockers. Choose lightweight formulas that reach the scalp easily and avoid harsh alcohols or heavy oils that can clog follicles.
But…buzz is buzz
Still, the buzz speaks for itself. Hair loss isn’t something we quietly bring up at the GP anymore – it’s trending on TikTok, talking about in group chats, and openly discussed over brunch. We’re swapping scripts for serums and expecting our haircare to be just as smart, targeted, and science-backed as our skincare.
Because at the end of the day, this isn’t just about hair. It’s about identity, confidence, and feeling like ourselves again. Whether you’re dealing with stress, postpartum changes, hormone shifts, menopause or health setbacks, you deserve support that actually works.
So, if you’re ready to show your strands some love, we’ve rounded up the top hair serums to help you glow from the scalp up.
How to Use Hair Growth Serums for Best Results
- Apply to a clean, dry scalp.
- Massage gently to encourage absorption.
- Use consistently — most serums need daily or near-daily application.
- Expect results after 8–12 weeks with regular use.
Conclusion
Hair serums are no longer a niche product — they’re a key part of modern haircare. Choose the serum that best suits your scalp and hair needs, commit to a routine, and be patient. Your future hair will thank you.
Imagery: @elisha__h, @theouai, @jacquiealexander
