Everyone’s Talking About Hair Loss: 9 Hair Growth Serums To Add To Cart

Let it grow!

By Bianca Licina | 18th June 2025

There’s a real shift happening in the beauty world – and this time, it’s all about hair. For years, skincare has dominated the spotlight, leaving haircare to play catch-up. But thanks to a wave of buzzy product launches and culture-shifting influencer collabs, hair is finally having its main character moment. And front and centre? Hair loss.

Once considered too taboo to talk about, hair loss is now part of the mainstream conversation – and so is the search for solutions. Enter: hair growth serums. These little bottles of hope are the latest obsession on BeautyTok, and they’re more than just a fleeting trend.

@issyquinn

I’m back with my results after 6 weeks of using the Kerestase Genesis Serum… I’m impressed! For me the results speak for them self. My hair feels thicker, more lush and voluminous and I’ve had Atleast 2cm of hair growth since I started using it. #Kerastaseau #Sponsored @Kérastase

♬ original sound – Issy Quinn

Hair growth serums are leading a full-blown beauty movement. What was once a hush-hush concern has gone global, with the market projected to grow from US $1.7 billion to a massive US $2.5 billion by 2029. Translation? We’re deep in our regrowth era.

What the Bouf

One brand leading the charge is Bouf – co-founded by Rachael Wilde (of tbh Skincare fame) and fronted by Aussie mumfluencer Indy Clinton. With a formula seven years in the making and a no-holds-barred marketing campaign, Bouf hit the internet hard. Indy’s raw postpartum hair loss story, shared with her 2 million+ followers, resonated deeply – it was vulnerable, relatable, and refreshingly real.

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A post shared by bouf haircare (@boufhaircare)

Of course, not everyone was convinced. Promo images showing wigs and extensions stirred controversy, with some critics questioning the authenticity of the “real results” message. Bouf clapped back, dismissing the backlash as trolling—but the debate raised a bigger question: in a world obsessed with transformation, how do we balance inspiration with transparency?

But…buzz is buzz

Still, the buzz speaks for itself. Hair loss isn’t something we quietly bring up at the GP anymore – it’s trending on TikTok, talking about in group chats, and openly discussed over brunch. We’re swapping scripts for serums and expecting our haircare to be just as smart, targeted, and science-backed as our skincare.

Because at the end of the day, this isn’t just about hair. It’s about identity, confidence, and feeling like ourselves again. Whether you’re dealing with stress, postpartum changes, hormone shifts, menopause or health setbacks, you deserve support that actually works.

So, if you’re ready to show your strands some love, we’ve rounded up the top hair serums to help you glow from the scalp up.