Sisters-In-Law Behind HACH Skin: Michelle & Sibel Alan-Jones Share Their Journey
Self-Care, Reimagined
By Kiri Johnston | 2nd September 2025With HACH Skin, sisters-in-law Michelle and Sibel Alan-Jones are turning shared roots and motherhood into a brand that redefines self-care as a ritual.
Both growing up in Cleveland, how did that shape your connection?
Growing up in the same community gave us shared roots long before we became family. From friends to sisters-in-law, raising our children side by side, and now building a brand together — our relationship has evolved with each chapter.
What were you each doing before HACH Skin?
We came from different backgrounds. Michelle trained in beauty therapy and worked as a model, while Sibel built her career in a law firm after completing a double degree in Law and Criminology. Motherhood reshaped our priorities and deepened our conversations around care, identity, and rituals that support women’s lives.
When did the idea for HACH Skin first come up, and what made you decide to go for it?
For years we spoke about building something together, and our conversations kept returning to skincare. Not another product full of exaggerated claims, but something clear and considered. When our kids started school, we finally had the clarity to turn the idea into something real.
Why beauty, and why launch with a scrub?
We chose a body scrub because it’s simple and transformative. Exfoliation is the foundation of radiant skin, but too often scrubs are harsh. We wanted a formulation that was multi-textured, nourishing, and respectful of the skin barrier. Starting with one product done exceptionally well set the tone for HACH: purposeful ingredients and quiet rituals of restoration.
What was the biggest challenge in bringing HACH Skin to life?
Time. We were intentional at every stage — formulation, sampling, design, storytelling. That required patience. It often felt slow, but it was better to do things properly than to rush. Balancing family life with building a brand was also a challenge, but it shaped HACH. It reminded us who we were creating it for: people who give so much to others and deserve products that honour small moments of care.
Who is the HACH Skin woman, and how do you see her using the brand?
She’s someone who gives so much to others and is now ready to reclaim moments of care. Busy and time-poor, she still makes space for rituals that restore her. As mums yourselves, how does self-care play into both your routines and the brand ethos As mums, we know how easy it is to put yourself last. With HACH, we want to create products that respect both the skin and the reality of busy lives.
What has surprised you most about starting a beauty brand together?
How much we’ve grown. We knew it would be challenging, but didn’t expect the joy in learning and the little wins. We’ve also been touched by the support from our community.
If HACH Skin were a person, how would you describe her?
She’d be the friend who makes you feel at ease. Grounded, thoughtful, and quietly magnetic. Elegant without being intimidating, confident without being loud.
Looking ahead, how do you see the brand evolving?
We see HACH evolving with the same philosophy we began with: creating products that are thoughtful, purposeful, and deliver. Our next product is already in the pipeline. Beyond skincare, we want to build something with longevity and meaning — a brand that feels as relevant years from now as it does today.
