Why TikTok Is Going Crazy For This Hourglass Foundation Brush Dupe
Silky smooth
What’s the one thing TikTok loves more than a life hack? A beauty dupe, of course! The latest star in the spotlight is Glam Theory Cosmetics’ affordable foundation brush, which beauty lovers are raving about as a near-perfect match for the luxury Hourglass Foundation Brush. This kitten-paw-shaped marvel glides across your skin, blending liquid and cream foundations effortlessly for a flawless finish—no MUA skills required! And at just $35, it’s turning heads (and saving wallets). No wonder it’s sold out multiple times.
This brush is proof that luxury doesn’t have to come with a jaw-dropping price tag. So, if you’ve ever felt your makeup routine needed a sprinkle of magic (and let’s be honest, whose doesn’t?), Glam Theory is here to save the day.
Why Glam Theory is the brand your makeup bag needs
What makes Glam Theory stand out from the beauty crowd? Their chic design is as Instagram-worthy as they come, but the real magic is in their performance. Glam Theory brushes are lovingly designed by a makeup artist with years of experience, so you know they mean business. They’re high-quality, durable, and designed to deliver pro-level results—without the eye-watering price tag.
The brand’s mantra, “Makeup brushes that do the job for you,” says it all. Whether you’re a beauty newbie or a contour queen, these brushes are your new bestie for creating flawless looks with ease.
Behind the brush
Glam Theory isn’t just about brushes – it’s a brand born from resilience and passion. In the thick of Melbourne’s 2020 lockdowns, when salons were forced to close, a resourceful makeup artist channelled her creativity into crafting tools that could bring professional results straight to your vanity.
With her expertise as both an artist and educator, she envisioned a line of brushes that are as effective as they are affordable, proving that everyone deserves access to high-quality beauty tools. What started as a pandemic pivot has blossomed into a community-driven brand that empowers people to express themselves and feel confident in their own skin.
So, whether you’re chasing that I-had-my-makeup-done- or just want to step up your makeup game, Glam Theory has you covered – literally. Ready to snag the brush of your dreams? Don’t wait too long – it’s selling out for a reason!
