Has This Brisbane Father-Daughter Duo Just Created The Coolest New Beauty Brand?
icy water, hot skin
By Tahlia Leathart | 5th August 2025This article is sponsored by Face Dunk and proudly endorsed by Style. We only promote brands that we love and think our readers will love too!
Bella Hadid did it. The Kardashians and Hailey Bieber followed. And somewhere in the middle of her afternoon scroll, 18-year-old Brisbane girl Isla Roche decided she would too.
A freezer full of ice cubes. A salad bowl swiped from the kitchen. A promise of tighter, glowier skin – no facial appointment necessary.
“I just loved how it made their skin look – tighter, brighter, just more alive,” Isla says. But something about it felt off. “I remember thinking, why are they using a dirty salad bowl? It was messy, not the right shape, and there was no control over the water temperature.”
While most of us would double-tap and move on, Isla turned to her dad, Ian Roche – entrepreneur, Ironman, and a dad who listens when his teenage daughter talks skincare. “We immediately started sketching ideas, dunking our faces, and researching the internet… to find nothing. That’s when Face Dunk was born,” Isla recalls.
What began as a kitchen table experiment quickly turned into a business idea neither of them could shake. Ian, a seasoned businessman with a knack for spotting untapped markets, saw the potential instantly. “At first, it was just a fun idea – a little passion project,” Isla admits. “But the more we talked about it, researched it, the more potential we saw. A professional face dunk kit was not being done, only full-body cryotherapy tanks. Dad green-lit the idea some 24 hours from my suggestion; we just went all in.”
Fast forward 18 months, 50 prototypes, and countless face dunks later, Face Dunk the kit has gone from a TikTok trend to a globally patented product – complete with a high-tech bowl, custom ice trays, and cold-activated skincare drops.
So, what is it?
At the heart is a patented, splash-proof, double-wall insulated bowl engineered to cradle every face shape in the perfect icy plunge. It includes a custom ice tray and an exact ice-to-water ratio for that optimal skin-tightening chill, without full-face frostbite.
Paired with scientifically formulated Glow Drops – Hydrating, Brightening, and Collagen blends infused with hyaluronic acid, Tasmanian kelp, and peptides – it’s a customisable cryo-glow that leaves DIY hacks in the dust. Every element, from the serums to the plush headband, custom ice trays, and antibacterial sponge, has been trialled, tested, and obsessively refined.
A family business with a fresh edge
The father-daughter duo’s working relationship, unsurprisingly, has been a story of contrasts.
“Well, as any parent would know, teenage girls are not easy at the best of times!” Ian laughs. “It certainly has had its moments starting a business together, but seeing Isla’s youthful energy and ideas from a different lens is really cool.”
Isla agrees. “We’re really different, but that’s what makes it work. Dad brings experience, structure, and big-picture thinking. I bring creative ideas, social strategy, and a feel for what people actually want. He’s the structure, I’m the sparkle. It just works.”
Now stocked online and endorsed by beauty insiders, Face Dunk taps into a growing obsession with at-home, ritualistic beauty – skincare that’s equal parts science and self-care. And while there’s plenty of product innovation at play, it’s the story behind it that people are connecting with: a teenage girl with a bright idea, a dad who said yes, and a mutual willingness to risk it all – by dunking their faces in ice water together.
“He’s taught me that things take time – and that rushing doesn’t always equal results,” Isla reflects. “I used to want everything done yesterday, but now I see the power in doing things properly.”
From salad bowl frustration to one of beauty’s coldest new trends, Face Dunk is a glow-up the internet can’t stop copying. And Isla and Ian? They’ve got LA on their radar and global glow-ups on their mind.
What are the benefits of Face Dunking?
Tightens pores instantlyA quick dunk in cold water helps refine the skin’s surface, creating a smoother base for makeup.
Boosts makeup wearBy calming the skin and reducing redness, it acts as a natural primer and helps your makeup last longer.
Delivers a radiant finishLoved by celebrities, this simple ritual leaves your skin looking luminous, refreshed, and healthy.
Soothes and refreshesCold water reduces puffiness and irritation, leaving your complexion calm and balanced.
No fancy tools requiredForget the gadgets – Face Dunk is a low-effort, high-impact hack that fits into any routine.
Fast and fuss-free glowIn just 15 seconds, you’ll see visible results—without needing a complicated skincare regimen.
Want to try Face Dunk for yourself? Use code STYLE15 for 15% off sitewide for the month of August.
