Despite always being interested in beauty treatments, 22-year-old Tahlia Knowles approached the creation of her online directory, Beauty Compass, with a detached focus on whether there was a market.
“I began thinking about an online community that could support local business while getting services done by stay-at-home mums and friends who were doing treatments from home,” Tahlia says.
Ultimately, she realised there was a need for an online platform that could showcase therapists’ work as well as help other girls like herself discover new salons and services.
After creating an Instagram page almost two years ago and seeing it gain momentum, Tahlia says it became apparent that Brisbane women wanted to know the best places for beauty treatments. Tahlia took a leap of faith and launched an online beauty directory that pointed women in the right direction for all their beauty needs.
“Finding the perfect salon has always been a tricky one,” Tahlia says. “Before I committed to visiting a salon, I would scroll through Google, be directed to individual salon sites and have to go back and forth to compare each service.
“This usually led me to head to a salon just because a friend had recommended it, even if it didn’t tick all of the boxes.
“Now, if you hit search, the compass points you in the right direction for all your make-up, tan, nail, lash, hair and skin needs.”
After a successful launch of the website late last year, Tahlia is looking to grow the platform and will soon launch a digital beauty concierge service, Talk with Tahlia. The new concept will see people submit queries online before Tahlia matches them with the most suitable salon or freelancer.
“I understand how risky it can be to rely on internet reviews as everyone has different perspectives, expectations and needs which transfer into their evaluations of beauty businesses,” she says. And because no one has time for a bad hair day, right?
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