Your personal style is not only displayed in the fashion you wear, but also in the beauty products you choose to use. The launch of H&M Beauty in Australia later this year will see the merge of both.
Fashion is still very much at the heart of H&M Beauty’s 700+ product collection, including makeup, haircare, body care and beauty styling essentials. The range will soon be made available at all Australian stores, including Brisbane’s CBD, Garden City, Indooroopilly and the newly-opened Pacific Fair store on the Gold Coast.
Get ready for an ever-evolving makeup selection inspired by seasonal trends and colours! There will even be drops of new and limited edition colour palettes throughout the year.
While the specific H&M Beauty launch date is still a massive secret (even for industry professionals!), we can confirm it will be here by Christmas to make all your stylish and beautiful stocking filler dreams come true.
Each product has been designed to assist customers in creating a personal style statement, whether the desired look is natural, classic or more dramatic. H&M Beauty has also revealed there will be a new, dedicated beauty area in each Australian H&M store for customers to experiment with the latest makeup trends and develop their personal and unique look.
And it’s not just budget cosmetics either, with two subsidiary collections also announced: a premium beauty line and a conscious range of Ecocert-approved sustainable products.
“We are very excited to launch H&M Beauty. It’s an opportunity to be inventive, creative and to have fun with colour that inspires us,” says Sara Wallander, concept designer of H&M Beauty.
And we’re pretty sure that once word gets out about the ACTUAL launch date of H&M Beauty, there will be a large line of beauty fanatics waiting at the roller doors for the first peek and purchase of the collection.
Get your game face on! We’ll be joining you.
Queensland H&M Locations:
Indooroopilly Shopping Centre
Westfield Garden City Shopping Centre
Pacific Fair Shopping Centre