There’s a Brisbane-based construction company that is quite literally changing the face of the retail and hospitality industry with their unique and innovative fit outs. Spearheading the campaign to create unique customer experiences, Unita has a reputation for doing things differently.
The managing director, Rob Rowe, who was awarded Brisbane Young Entrepreneur in 2014, has created a business with complete end-to-end services offering branding, design, custom manufacturing, supply and build. The business has seen him work on exciting projects with everything from fashion retailers such as Aje, Zara and sass & bide, to high-end restaurants and hipster burger joints.
Rob is always heavily involved in the design & construction process to ensure better business outcomes for Unita’s clients. “Sometimes customers come to us with an idea for a burger bar and they walk out with an idea for a Latin American food concept,” Rob says.
“This could be because they haven’t fully analysed the current market situation or realised a location has reached saturation point for a particular food category. We collaborate with them and find something better suited or with more potential.”
With a belief that it’s more important to design and build environments that are research-driven, giving customers what they want or need, rather than recreating whatever is popular, Unita doesn’t believe in following trends. “It doesn’t take long for trends to take over and become the norm. We always want to make sure we’re one step ahead and looking at things from a different perspective,” Rob says.
As for where the creative team behind Unita draw inspiration from, travel plays a huge role. “I recently visited Bali and was struck by how well they’ve executed the experiential, casual dining scene. They definitely have some of the best venues in the world,” Rob says. “Social media is another great way for us keep our finger on the pulse and stay up to date with what’s happening in the world of food and fashion”
2017 has already seen a host of new store openings under the direction of Unita. So, what’s next for the cutting-edge company changing the face of Brisbane’s retail and hospitality industries? “We’re currently working on a major casino refurbishment on the Gold Coast, Luxury Retail Group’s national roll-out of Italian designer brand Furla plus many others we aren’t able to mention at the moment,” Rob concedes.
Feature image: Unita Group
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