Luxury Italian brand Gucci announces its plans to entirely eliminate fur from its collection by Spring 2018.
Gucci President and CEO Marco Bizzarri announced the news earlier this week.
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” Bizzari said.
Gucci is taking a leap in the right direction with the help of HSUS (Humane Society of the United States) and LAV (an Italian animal rights organization).
“Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better,” Bizzari said.
Under the act of the new standard, Gucci will no longer use mink, fox, racoon or any other animal hunted for its fur in the creation of their collections.
The luxury brand showcased its spring/summer collection for 2018 at Milan Fashion Week in September, and you better believe it’s amazing!
The best part is that the remaining fur items will be sold in a charity auction. Way to farewell the fur Gucci!
Humane Society International President Kitty Block said that this bold move is a revolution. “Gucci going fur-free is a huge game-changer,” Block said.
“For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.
“We commend Gucci’s compassionate decision, and for helping to ensure that the future of fashion is fur-free.”
Gucci is not the first iconic brand to denounce the use of fur. Vivienne Westwood, Calvin Klein and Ralph Lauren have all terminated the use of fur in alignment with the protection and conservation of animals. In 2016, world renowned Italian designer Giorgio Armani also publicised the suspended use of animal fur in his pieces.
In recent and upcoming seasons, designers have and are expected to take full advantage of fake fur which is finally becoming increasingly fashionable in the industry.
Yes ladies, you heard right! Real fur is extremely off trend as a display of planet unconsciousness. My advice to you, follow the lead of Gucci and just don’t do it!
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