And it’s setting up shop in Brisbane.
We’re very appreciative folks here in Brisbane. When it was announced H&M would be opening their first store in Indooroopilly, we all but rioted in the streets with excitement. When news broke that Zara was coming to town we were beyond ecstatic. And, now that Euro favourites COS are setting up shop in our stunning city, we have even more to celebrate! Cos Brisbane
Yesterday, the Scandi mega-store (which is actually based in London – the more you know) announced that they would be opening their first Queensland store. In case you don’t quite appreciate what this means, we will no longer need to (somewhat begrudgingly) make our way to Melbourne, Sydney or Perth for our COS fix! And, to be perfectly honest, we are psyched to the max. Since launching in 2007, COS has become the go-to destination for clothing that is both functional and chic, minimalist but still stylish. As the cooler, trendier older sister of H&M, COS is known for clothing that fits perfectly, timeless basics and just generally beautiful garments.
The retailer of classic silhouettes prides themselves on producing effortless pieces from quality materials, with a line that consists of work and evening wear for both men and women. As the second-largest brand in the H&M family, COS targets a slightly more mature consumer due to their minimalist designs and slightly higher price points. While we already have Cheap Monday, H&M and H&M Home on our shores, hopefully, this also means that & Other Stories, Monki, Arket, and Weekday will be heading here soon too… A girl can dream, right?
We don’t know too much yet – details such as where and when are still on the down low – but we know we can expect to be gracing their showroom before the end of the year. Obvi we’ll make sure to drop all the details as soon as we know! In the meantime, we’ll just be flicking through their latest campaign and dreaming about what we will be adding to our carts…
Feature image: COS
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