As fast fashion reaches fever pitch, Ecoture Australia is looking to buck the trend.
Most people don’t associate fashion with pollution, but the reality is that the clothing industry is one of the most polluting industries in the world – second only to oil. But newly-launched online retailer Ecoture Australia is hoping to help foster change.
Our hunger for the latest and greatest pieces and the disposable nature of fast fashion is only adding to the issue. Ecoture Australia aims to do the legwork and source cutting-edge sustainable and ethical fashion, accessories and beauty products for the mindful fashionista.
The brains behind the outfit, mother and daughter duo Rebecca Dow and Caitlin Clark, found that sourcing sustainable fashion products could be a laborious task and so created the one-stop, cruelty-free shopping destination that is Ecoture Australia. With a focus on both unwavering style and ethics, Ecoture Australia prides itself on only partnering with brands that share their strong values.
For a long time, the image associated with eco-fashion has been one of unfashionable and unwearable clothing. But many brands are aiming to alter this. By securing some of the most innovative and dynamic brands in the sustainable fashion industry, Ecoture Australia hopes to shine a light on ethical style and provide a unique shopping experience for the environment-conscious shopper.
Brands such as New Zealand label Kowtow and American brand Alabama Chanin focus on sustainable, organic and ethically-manufactured apparel that adheres to the trends, while Australian label Aura Make-up concentrates on being 100 per cent vegan and cruelty-free.
The diversity of products from more than 20 labels ensures that your sense of style will never be compromised. The number of brands represented is growing by the minute, so keep your eyes peeled. The hottest new trend is sure to be sustainable, all thanks to Ecoture Australia.
Featured image: Aura Makeup
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