YouTube beauty gurus are taking over our makeup collections and our hearts. As the new-age beauty experts, they’ve trialled it all to ensure we only accept the best.
Now our favourite cosmetic companies are partnering with YouTube stars to create beauty products for the people! Check out our favourite collaborations created by YouTube beauty gurus!
Jaclyn Hill x Becca Cosmetics Champagne Pop Highlighter
The ultimate collaboration and the ultimate highlighter – Jaclyn Hill teamed up with Becca to create the highlighter of the century. Champagne Pop has become a cult favourite online and offline, giving us a stunning high-pigmented glow that is always perfection.
Kathleen Lights x ColorPop Cosmetics Ultra Satin Lips
YouTuber Kathleen Lights has been involved in a fair share of product collaborations, but her latest and greatest is the ColorPop Cosmetics Ultra Satin Lip. These liquid lipsticks provide a smooth, satiny finish in rich colours that will be wearable all year round. She has also worked with ColorPop to create some stunning high-pigmented eye shadows to complement your look.
MannyMUA x Makeup Geek Eyeshadow Palette
Cosmetics company Makeup Geek was created off the back of YouTuber Marlene Stell’s successful channel. Now Makeup Geek has partnered with fellow YouTube influencer MannyMUA to create the eyeshadow palette of your dreams! With rich, warm colours that boast the outstanding quality of all Makeup Geek products, this palette will quickly turn into your everyday go-to.
Eric Bandholz x Beard Brand
Eric Bandholz was a YouTuber on a mission to spread the word about beards and beard grooming worldwide! After establishing a successful YouTube channel, Eric created his own product line featuring beard oils, moustache waxes and male hairstyling tools. After a feature in the New York Times, the business has boomed!
Shaaanxo x BH Cosmetics Eyeshadow and Lipstick Palette
New Zealand YouTuber Shannon Harris teamed up with BH Cosmetics to create one of the most anticipated products for 2016. The pair created a double-sided palette; one side includes nine everyday-wear eyeshadows, and the other has nine stunning lip colours. Not only are the colours great, the price is perfect for everyone!